Responsibilities

• Manage daily workflow of a minimum of 4-5 accounts while driving consistent media results: report status of accounts to Director and/or SVP on the accounts
• Translate client priorities into clear communications plans, including story strategies, media opportunities, tactics, timelines and measurable goals
• Working cohesively with relevant departments across integrated strategies
• Develop and execute effective press strategies, which support the brands, innovations, and category launches, including media opportunities, tactics, and timelines
• Execute and advise on PR strategies and collaboratively develop strategic media plans
• Maintain and cultivate strong relationships with influential editors, journalists, producers, podcast hosts and other relevant media contacts
• Proactively pitch and secure editorial opportunities that advance corporate and brand narratives, strengthen reputation and position clients and their leaders at the forefront of their industries
• Drive a mix of business, trade and consumer coverage, including company profiles, executive interviews, thought-leadership features, trend stories, product coverage and long-form narratives
• Lead executive visibility programs spanning media interviews, speaking engagements, panels, awards, podcasts, contributed content and other thought-leadership opportunities
• Have your finger on the pulse on industry news, identifying new coverage opportunities and story angles throughout the year

Requirements

• Must have a minimum of 6 years of PR and/or Marketing experience working in an agency or in-house setting, ideally with sustainable brands
• College degree – ideally in Communications, Journalism, Public Relations, Marketing or a related field
• Established editorial relationships across a relevant mix of consumer, lifestyle, business and trade media
• Proven experience developing media strategies, securing meaningful coverage and identifying creative, newsworthy story opportunities
• Experience supporting corporate communications, executive visibility, thought leadership, and brand storytelling
• Strong client-management skills and the ability to provide clear, confident and thoughtful counsel
• Seasoned writing and editing skills, with proven experience drafting executive messaging, thought-leadership materials and press-facing content
• Strong project and people management skills
• Proactively function as a friendly gatekeeper, handling confidential and sensitive information
• Proactive about finding and presenting solutions

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December