Account Specialist at Franklin Madison Direct, formerly SeQuel Response | Saint Paul, MN

Franklin Madison Direct, formerly SeQuel Response

Account Specialist

Saint Paul, MN (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive direct mail program oversight and data-driven optimization for client campaigns.

Own client liaison and campaign execution across the direct mail stack.
Must-have: 2-5 years in marketing/agency with direct mail experience.
Standout: Cross-functional collaboration with Data & Analytics and multiple internal teams.

Job Description

Responsibilities

Assist in the development of annual direct mail budgets / forecasts on behalf of key clients to set expectations and secure an appropriate budget for the channel.
Help maintain a comprehensive Test Roadmap for each client outlining and prioritizing key test opportunities across list, offer, creative and digital variables.
Contribute to the design of monthly campaign matrices and be able to defend their strategic design, objectives, and role in the overall narrative of channel scale/optimization.
Serve as a key liaison between the Client and Franklin Madison Direct’s Data and Analytics department, effectively articulating list procurement, modeling, data processing and analytics capabilities and procedures.
Ingest matchback performance data, prepare client-facing dashboards, and assist in the delivery of presentations complete with digestible highlights, takeaways, and recommendations for future campaigns.
Build and co-present PowerPoint decks for kick-off calls, preliminary snapshot presentations, campaign analytics, business reviews, and various ad-hoc needs to professionally advance a client’s campaign, performance, understanding or satisfaction.
Provide creative guidance and serve as a value-added contributor to creative strategy and review.
Host and/or participate in various internal team meetings to keep all departments synced on client status, plans, open-items, to-dos, challenges, performance, etc.
Confidently and proactively communicate with clients regarding campaign execution;
Develop strong relationships and gradually emerge as the primary day-to-day campaign point of contact for assigned Clients.

Requirements

Bachelor’s degree in Business, Marketing, Communications or related field, or equivalent experience
2-5 year’s of experience in marketing, business development, or communications (preferably with experience in Agency setting successfully juggling the objectives of multiple clients and/or Direct Mail background)
Alignment with FMD’s Purpose & Values
Self-starter/Entrepreneurial Spirit with growth mindset
Persuasive, confident, effective communicator
Organized, prepared and intentional
Strong relationship builder
Highly accountable and reliable
Positive, upbeat and energeticattitude
Analytical thinker with a keen ability to problem solve

Other

Success Criteria:
- Contribute to Client test/campaign success ratios (from test to back test to rollout) that meet or exceed FMD’s historical benchmarks and/or new standards.
- Consistently deliver performance improvement of Client campaigns; driving scale and/or optimization based on Client objectives.
- Help sustain Client retention rates that meet or exceed FMD’s historical benchmarks and/or new standards.
- Ensure high levels of qualitative Client satisfaction; especially regarding Strategy and Analytics.
- Support the steady and profitable growth of your team’s Client base’s contribution to FMD’s overall revenue, maintaining a consistent and meaningful upward trajectory.

Franklin Madison Direct, formerly SeQuel Response

2.9 Glassdoor

Franklin Madison Direct, formerly SeQuel Response, is a full service direct marketing agency that offers strategy, creative, data, proprietary testing, campaign execution, and analytic services for direct mail and digital marketing campaigns.Our main objective is to help our clients profitably grow their customer base through multiple acquisition channels including direct mail, paid search, paid social, and display advertising.Some of our accolades include:* 2019 - 100% Client Satisfaction Rating via our annual Client Survey* 2014 - 2019 Top 25 Ad Agencies in MN (#6)* 2014 - 2018 Inc 5000 - Fastest Growing Companies, National* 2014 - 2017 Fast 50 - Fastest Growing Companies in MN (#11)

Founded in 2010

Eden Prairie, Minnesota, USA

36 employees (15 in marketing)

franklinmadisondirect.com

0% recommend to a friend