Responsibilities

• Act as a point of contact for clients on a day-to-day basis — working closely with them to intimately understand their business, goals, teams, and how they function.
• Contribute to building core strategy, planning, and recommendations to further improve the paid advertising programs of your clients.
• Identify opportunities for additional services or resources that help clients achieve their business goals and deliver the best possible work.
• Project manage across the entire team — ad operations, measurement, creative, and more — to organize and execute around core advertising objectives while keeping the team aligned to the client’s “North Star” goals.
• Manage and present on regular and ad-hoc client calls with clarity, confidence, and strategic insight.
• Organize internal touchbases and alignment points to keep all workstreams on track.

Requirements

• Prior hands-on-keyboard advertising experience across paid social, paid search/shopping, and/or programmatic.
• At least 2 years of operational experience.
• An ability to ingest ad performance data and build narrative, business-unique analysis of performance from the campaign level all the way down to the ad/creative level.
• A demonstrated ability to connect with people at all levels in a business setting
• Previous experience with advanced measurement like MMM, MTA, or Incrementality Testing.
• The ability to clearly and effectively articulate complicated and technical elements and results of advertising programs.
• A general understanding of other key components of advertising programs: measurement and attribution, creative/influencer, affiliate marketing, the relationship between organic and paid, and more.
• Experience building multi-channel media plans inclusive of both digital and traditional media buys.
• Experience working with and managing media partners and vendors.
• Experience leveraging analytics tools such as Google Analytics, Adobe, or other site analytics platforms.