Responsibilities

• Strategic Partnership & Advisory
• Operate as an Advisor, Not an Order-Taker: Deeply understand each client's business model, overarching goals, and industry landscape to guide strategy proactively.
• Build Trust at Every Level: Serve as the central point of contact and trusted advisor for key stakeholders, executives, and franchise operators.
• Simplify & Translate: Translate complex digital marketing data and performance metrics into clear, actionable business insights.
• Proactive Retention & Account Health
• Risk Sensing: Anticipate friction points, identify potential risks early, and resolve challenges before they become client issues.
• Drive Satisfaction: Maintain high CSAT/NPS across your portfolio through rapid, high-quality communication and steady execution.
• Execution & Delivery: Collaborate closely with internal specialist teams (Paid Search, SEO, Social, UX, Analytics) to ensure top-tier strategy execution and on-time campaign delivery.
• Expansion & Commercial Ownership
• Own Outcomes: Take active accountability for client growth, portfolio revenue, and account retention targets.

Requirements

• Experience: 35+ years in a digital marketing agency or fast-paced client-facing environment managing multi-channel campaigns (Paid Search, SEO, Social, Content, UX, Analytics).
• Portfolio Ownership: Proven experience managing a portfolio of complex B2B, B2C, franchise, or multi-location accounts (targeting 812 active accounts).
• Commercial Accountability: Track record of owning or contributing directly to client retention, revenue targets, and contract renewals.
• Proactive Track Record: Demonstrated ability to flag risks early, drive proactive client contact, and communicate swiftly and effectively.
• Data Literacy: Experience interpreting business performance data and platforms (Google Analytics, Meta, etc.) in strategic client conversations.
• Location: Must be a legal resident currently residing in one of the 50 United States.

Preferred

• Direct experience working with franchise systems, co-ops, or multi-site organizations.
• Hands-on experience facilitating Quarterly Business Reviews (QBRs) and executive presentations.
• Familiarity with project management systems (Asana, Slack, PK4) and CRM systems (Salesforce preferred).
• Strong background in upsell/cross-sell conversations and growth planning.