Account Executive Public Relations

Dallas, TX (Hybrid)

Salary Not AvailableEntry Level2+ years expFull time

Posted 4 months ago

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Job Summary

Support client PR programs and media outreach with growing ownership of account delivery and media relations.

  • Serve as primary support for assigned client accounts and evolve into client lead
  • Must-have: polished writing/editing and proven media relations skills
  • Standout: ability to coordinate media events and report publicity results to leadership

Job Description

Responsibilities

  • Serve as primary support for assigned client accounts. Work to develop into into a stronger team role, eventually serving as a client lead
  • Gain experience in client relations, strategy development, and execution. Have a general understanding of clients’ internal business, competitors and industry
  • Learn marketing and delegation skills through development of interns
  • Conduct media relations outreach in coordination with clients’ PR goals, targeting national, local and trade print, broadcast and online outlets
  • Develop media relations materials such as pitches, media advisories and talk points
  • Secure and coordinate media interviews, successfully facilitate incoming media inquiries
  • Successfully coordinate and staff media events, with ability to proactively manage media
  • Accurately report publicity results to internal leadership
  • Maintain contact and build relationships with clients on a day-to-day basis, and assist with client management, meeting deadlines and budget expectations
  • Write and edit high-quality materials, including media, messaging and marketing collateral

Requirements

  • Possess excellent writing, editing and presentation skills including the ability to write polished media and client materials
  • Demonstrate proven media relation skills including the ability to consistently secure media results and independently manage media opportunities
  • Demonstrate strategic thinking and the ability to effectively express concepts to clients and senior team members
  • Interact professionally with high-level client executives, possess excellent interpersonal skills and demonstrate the ability to effectively report at client meetings
  • Possess solid account management skills including the ability to lead and take ownership
  • Be independent and work well on a team; proactively contribute recommendations to enhance results
  • Detail-oriented and dedicated; proactive and enthusiastic with an ability to juggle multiple tasks and meet deadlines; a quick learner
  • Interest in and regular consumption of local and national media (newspapers, magazines, blogs, podcasts, tv, radio) and social media channels. (Instagram, Facebook, TikTok, LinkedIn, X, etc.)
  • Proficient in Microsoft Word, Excel, PowerPoint, Outlook, Canva and all social media platforms
  • Bachelor's Degree; minimum 2 years related professional experience preferred

    Benefits

    • competitive health benefits, a profit-sharing bonus plan, 401(k) with competitive matching, and ongoing professional development.
    TruePoint Communications logo

    TruePoint Communications

    TruePoint is an integrated communications agency that leverages marketing strategy, digital media, public relations and creative services to propel brands forward. Our strategic initiatives result in higher sales, increased web traffic, greater awareness and positive public perception for clients. We serve name-brand companies across the U.S., from publicly traded billion-dollar brands to start-ups.

    Founded in 2006
    Dallas, Texas, USA
    53 employees (16 in marketing)

    Traffic Signals

    Monthly Visitors
    1.1K
    Traffic Source Mix
    Search
    31.4%
    Direct
    50.2%
    Referral
    4.8%
    Social
    12.3%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~53

    Marketing Team

    Marketing Team Size
    14 (26% of company)
    Marketing Roles Posted (Last 30 Days)
    2