Responsibilities

• Proactively generate new ideas and opportunities to ensure client program success; participate actively in account team strategy sessions and brainstorms
• Cultivate strong relationships with journalists and influencers; proactively pitch media daily and secure publicity for clients (local, regional, national)
• Serve as the lynchpin of a client relationship team, liaising between clients, vendors, and agency departments to keep teams and deliverables organized
• Assist in the development, planning and execution of client media strategies; oversee and track client campaigns
• Conduct media monitoring to identify client-relevant media coverage, including competitive market and industry information, and perform analysis on these stories for your clients
• Proofread internal and client documents for accuracy and quality
• Maintain knowledge and understanding of industry publications, nationals, broadcast media
• Maintain a thorough understanding of clients’ businesses and industries, and the industry issues that directly and indirectly affect the client
• Provide client counsel on tactical matters linked to strategic plans; anticipate client needs and prepare in advance
• Help manage the development of press materials; develop, draft and edit press releases, pitch letters, key messages, media backgrounders, briefing memos/documents, media alerts, and campaign presentations

Requirements

• At least 2 years of experience serving in a full-time role either in a public relations agency or the communications department of a company in a relevant industry
• Experience working with or a passion for consumer lifestyle brands is a plus!
• Superior oral and written communication skills; strong proofreading and editing ability
• Demonstrated proficiency in media writing and media relations (story pitching to traditional media and bloggers, writing releases and bylines, ability to find creative angles and create highly targeted media strategies and pitches)
• Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
• A demonstrated understanding of and affinity for digital tools and media platforms (including social media and AI)
• Track record of cultivating strong relationships with journalists and influencers; proactively pitch media daily and secure publicity for clients (local, regional, national)
• Excellent project management capability; can execute against multiple tasks, including: events, press material development, media briefings, and product launches. Keeps account team abreast of timelines, managing up to superiors to ensure deadlines are met.
• Have an understanding of the digital landscape and provide hands-on social and digital support, including content development and digital strategy for clients across multiple digital platforms
• Team orientation with the ability to work in partnership with others as well as independently; can take ownership of projects

Preferred

• Experience working with or a passion for consumer lifestyle brands is a plus!

Benefits

• Unlimited PTO
• Mental Health Awareness Days
• Friday Freeze
• Summer Fridays
• Commuter Benefits
• Professional Trainings and Workshops
• Phone and Mental Health Stipend
• Offices are closed between Christmas Eve and New Year's Day