Responsibilities

• Strategic Account Leadership: Lead and inspire cross-functional teams (including internal brand teams, shopper marketing, insights, finance, supply chain) to deliver integrated, omni-channel solutions for our retail partners. Partner closely with brand teams to support planning efforts and ensure alignment.
• Retail Shopper Strategy & Innovation: Develop, champion, and execute cutting-edge retail shopper strategies, specifically focusing on traditional shopper marketing deliverables such as in-store toolkits, digital assets, banners, landing pages, and aisle takeovers.
• Leverage deep insights into consumer behavior, path-to-purchase, and in-store/online dynamics to optimize merchandising, promotions, and overall brand presence within the retail environment.
• Drive the translation of complex shopper data and trends into actionable business outcomes that enhance the shopper journey and drive measurable sales growth.
• Collaborate with internal marketing and insights teams to develop best-in-class retail activations that resonate with target shoppers.
• Retail Partner Relationship Management: Serve as the primary strategic thought partner and senior point of contact for key retail partner stakeholders, building and nurturing deep, trusted relationships at executive levels.
• Team Leadership: Fostering a culture of high performance, continuous improvement, and deep shopper marketing expertise within your team.
• Operational & Strategic Excellence: Ensure strategic and operational excellence across all managed accounts and initiatives, delivering consistently high-quality outcomes.
• Market & Competitive Intelligence: Continuously deepen expert knowledge of the retail partner's business landscape, competitive environment, and evolving industry trends, translating insights into strategic growth opportunities.
• Proactive Opportunity Identification: Proactively identify, champion, and close significant new business opportunities and innovative solutions that drive mutual growth for [Company Name] and the retail partner, positioning [Company Name] as a thought leader in the industry, especially around retail shopper solutions.

Requirements

• ESSENTIAL: Deep expertise and a proven track record in retail shopper marketing and commerce, with hands-on experience developing and executing deliverables such as in-store toolkits, digital assets, banners, landing pages, and aisle takeovers.
• Demonstrated ability to translate complex shopper data into actionable business outcomes and drive measurable sales growth.
• Proven success working with CPG retailers, ideally within the food and beverage sector.
• Strong understanding and hands-on experience in digital commerce and omni-channel strategies within a retail context.
• Exceptional leadership, communication, and interpersonal skills, with the ability to influence and inspire diverse cross-functional teams and senior stakeholders.
• Strategic and decisive leader, confident in taking and defending data-driven positions.