Responsibilities

• Leading client relationships and serving as the primary point of contact for strategic guidance and campaign performance.
• Developing a deep understanding of the client's business, industry, and competitive landscape.
• Collaborating with internal teams to develop and execute integrated marketing campaigns that align with client objectives.
• Communicating campaign performance, insights, and recommendations to clients on a regular basis.
• Identifying opportunities for growth and expansion within the client's business.
• Managing budgets, timelines, and resources to ensure campaigns are delivered on time and within budget.
• Leveraging proprietary WPP AI tools to enhance campaign strategy, targeting, and optimization.

Requirements

• Extensive experience in account management and strategic planning for digital/social/content campaigns in a real-time, agile marketing environment.
• Strong production experience inclusive of CGI (AI a plus!)
• Proven ability to build and maintain strong client relationships.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical skills and the ability to interpret data to inform strategic decisions.
• Adaptability and flexibility in a dynamic environment.
• Keen attention to detail and a commitment to delivering exceptional client service.

Preferred

• Familiarity with proprietary WPP AI tools to enhance campaign strategy and optimization
• Knowledge of how AI can be utilized to enhance campaign strategy, targeting, production and optimization (explicitly listed in responsibilities, but can be treated as nice-to-have if not required)