Account Director, Earned Media Strategy

New York City, NY (Hybrid)

$100K/yr – $130K/yrSenior Level6+ years expFull time

Posted 6 days ago

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Job Summary

Own and shape earned and integrated media programs from concept to execution, driving compelling storytelling across media and culture while advising clients and mentoring the team to grow the practice.

Lead the development and execution of comprehensive earned and integrated media programs.
Mentor junior team members and pursue new business opportunities to grow the practice.

Job Description

Responsibilities

Strategic Leadership & Storytelling:
Lead the development and execution of comprehensive earned and integrated media programs from start to finish.
Proactively and reactively craft compelling, newsworthy stories that drive earned coverage and tap into the cultural zeitgeist.
Spot and execute on quick-turn, culturally relevant storytelling opportunities for clients.
Draft high-quality internal and external-facing media materials, including briefing documents, Q&As, pitches, press releases, and messaging documents.
Media & Cultural Mastery:
Build and maintain excellent relationships with top-tier media across business, broadcast, and lifestyle verticals—including men’s/women’s interest, fitness, food & beverage, wellness, sports, and entertainment.
Maintain a strong, real-time understanding of the media and cultural landscape, as well as emerging issues that may impact clients.
Approach all client work with deep curiosity, consistently seeking to understand the brand, its competitors, and the broader industry context.
Client & Campaign Excellence:

Requirements

6-8 years of experience.
Experience leading projects from start to finish, working with integrated teams across various disciplines.
Earned strategy and media relations experience
Bachelor's degree

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001

New York, NY, US

4.4K employees (1,170 in marketing)

www.webershandwick.com