Responsibilities

• Own end-to-end development and execution of earned media programs.
• Lead the development and execution of comprehensive earned and integrated media programs from start to finish.
• Proactively and reactively craft compelling, newsworthy stories that drive earned coverage and tap into the cultural zeitgeist.
• Spot and execute on quick-turn, culturally relevant storytelling opportunities for clients.
• Draft high-quality internal and external-facing media materials, including briefing documents, Q&As, pitches, press releases, and messaging documents.
• Build and maintain excellent relationships with top-tier media across business, broadcast, and lifestyle verticals—including men’s/women’s interest, fitness, food & beverage, wellness, sports, and entertainment.
• Maintain a strong, real-time understanding of the media and cultural landscape, as well as emerging issues that may impact clients.
• Approach all client work with deep curiosity, consistently seeking to understand the brand, its competitors, and the broader industry context.
• Serve as a senior counselor, interacting effectively with clients and leaders within their organizations.
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail.
• Collaborate effectively with agency and inter-agency partners, serving as a key contributor to drive alignment and deliver cohesive, large-scale campaign work.
• Mentor and develop junior team members through hands-on guidance, continuous feedback, and professional development support.
• Actively cultivate and participate in new business opportunities and pitches, contributing to the growth of the practice.

Requirements

• 6-8 years of experience.
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor's degree