Account Director, Earned Media Strategy (Beauty) at Weber Shandwick | New York City, NY | $100K/yr – $130K/yr

Weber Shandwick

Account Director, Earned Media Strategy (Beauty)

New York City, NY (On-site)

$100K/yr – $130K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi-channel earned media and cultural storytelling programs, turning ideas into actionable plans while guiding senior clients and cross-functional teams.

Campaign planning and launch oversight from concept to activation including talent, production, and social briefs.
Strategic counsel to senior clients with clear KPI-driven insights and reporting.
Lead and mentor internal teams and SMEs across IATs to drive innovative campaigns.

Job Description

Responsibilities

Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement
Collaborate within IATs, working alongside creative, paid media, influencer, and experiential partners
Oversee campaign launches from start to finish inclusive of planning, event/activation production, management of talent partner(s), and development of media materials and social briefs
Ability to turn ideas into workable plans and presentations via decks
Build trusted relationships with senior clients, offering strategic POVs and counsel
Ensure programs are rooted in insights and measured against KPIs
Manage diverse internal teams and SMEs with clarity and organization
Lead by providing mentorship, fostering growth and innovation

Requirements

At least 7 years’ experience in agency, PR/Communications space
Bachelor’s Degree in Communications, Business Management, or related field

Nice to Have

strong passion for lifestyle and beauty brands, with an awareness of emerging cultural and consumer trends
Proven experience executing successful campaigns that generated earned media, drove social engagement, and made a cultural impact
An expert in navigating Integrated Agency Teams, juggling multiple workstreams, and managing multiple clients

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001

New York, NY, US

4.4K employees (1,170 in marketing)

www.webershandwick.com