Responsibilities

• Develop and manage creative content strategies for consumer brands.
• Lead the development and management of editorial calendars, ensuring a consistent and compelling narrative across all platforms.
• Write sharp, engaging brand narratives and messaging, media materials, social and website copy, LinkedIn content strategies and posts, long-form articles, speeches, and more.
• Use analytics, SEO, and AI to optimize all content and make strategic recommendations.
• Collaborate with internal CX, earned media, design, and analytics teams to ensure a cohesive and user-centric approach to all content.
• Lead presenting of content concepts and strategies to internal teams and clients, articulating creative vision and platform expertise.

Requirements

• 5-7 years of content strategy experience with a focus on consumer brands, CPG, or lifestyle sectors.
• A strong portfolio that demonstrates a clear understanding of both consumer short-form work and thought leadership work on topics including sustainability, marketing, supply chain, and AI.
• A versatile portfolio showcasing expertise across a variety of channels, from developing and executing content strategies to social media and video scripting to website development and email marketing.
• Experience creating content for CPG C-suite executives via LinkedIn posts, speeches, and long-form think pieces.
• Strong knowledge of SEO and AI search principles and how to apply them to content.
• Strong experience in analyzing content performance and using data-driven insights to inform future editorial calendars and creative ideas.
• Exceptional collaboration skills, with a history of working effectively with cross-functional teams, including CX, design, and analytics.
• The ability to expertly prioritize and manage the review process for all creative work to ensure quality and adherence to client guidelines.
• Client-facing experience with the ability to lead conversations and articulate creative concepts and content strategy.
• A proactive, self-starter interested in helping build a growing team.

Preferred

• Agency experience is preferred.