Responsibilities

• Play an active role in the research, planning and development of original, creative and often record-breaking strategic consumer lifestyle communications programs.
• Serve as a primary, day-to-day client contact and provide strong counsel on tactical matters, often anticipating client needs to ensure all accounts are on-target with each clients’ respective business objectives.
• Project manage multiple campaigns with and on behalf of high-profile client(s), ensuring seamless integration internally and solid execution from start to finish.
• Work “across the aisle” with other partner agencies within an IAT structure.
• Drive execution of communication strategy, including aggressive pitching of consumer, lifestyle and industry media, securing high-impact placements on a regular basis.
• Maintain and continually develop strong relationships with consumer, lifestyle and industry (spirits, beverage, hospitality, etc.) media and influencers; exhibit solid team leadership, ensuring the team continues to drive results for clients.
• Manage and mentor junior staff on a regular basis; facilitate teamwork and learning opportunities, reviewing materials drafted by junior staffers, supervising media reporting and monitoring and regularly providing constructive feedback.
• Develop client content, including press releases, media pitches and select digital content.
• Understand the client’s overall business objectives and develop strategies in order to effectively promote specific campaigns, events and other brand building programs.
• Maintain active involvement with new business efforts, including playing an active role in pitches and the drafting of pitch and proposal materials.

Requirements

• 6 – 8+ years of relevant agency or consumer PR experience, showing proven editorial placements in and knowledge of lifestyle media. Large agency experience preferred, but not required.
• Experience working with spirits or alcoholic beverage brands required.
• Demonstrates ability to effectively manage clients and accounts, including managing junior staff, client issues, budgets, etc.
• Ability to take initiative and proactively pitch and anticipate client needs.
• Ability to synthesize information, set and execute strategic and tactical objectives, leading a team to project management success.
• Strong media relations experience, understanding the importance of developing relationships with key consumer and lifestyle media and influencers and regularly securing top-tier placements for clients.
• Strong writing skills and experience developing compelling pitches.
• Critical and structured thinker with stellar analytical and problem-solving abilities.
• Excellent organizational and planning skills; able to work quickly under pressure, handling and prioritizing multiple assignments.
• A “yes, and …” attitude.