Account Director - B2B Tech PR

Boston, MA (Hybrid)

$115K/yr – $140K/yrSenior Level8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive account leadership in public relations, overseeing multiple client programs, mentoring the team, and shaping strategy and execution.

  • Must-have: 8+ years PR experience with agency background and strong writing skills.
  • Standout: coaching and career development for junior staff while delivering measurable client results.

Job Description

Responsibilities

  • Oversee 4-6 accounts, and dive in deep in both strategy and execution, to ensure the deliverables are streamlined and exceed client expectations.
  • Manage direct report(s) while coaching and mentoring junior team members, providing feedback, actionable steps, and setting goals to support career advancement at Hoffman.
  • Develop strong relationships with clients through strategic council, providing recommendations, and setting expectations for program execution and results.
  • Drive strategy for media pitching, maintain a network of media contacts, drive signature story pitches, and host media briefings with senior spokespersons.
  • Contribute to RFPs and pitch decks and participate in new business presentations.
  • Advocate for Hoffman’s service offerings, providing education on Hoffman’s capabilities to enhance client impact and business growth.
  • Develop and execute media strategy, maintain a network of media contacts, drive signature story pitches, and host media briefings with senior spokespersons.
  • Review key content pieces (such as press releases Q&A documents, bylines), and drive development of key messages and PR plans for clients.
  • Oversee and review all reporting efforts, track results against annual goals, and drive client satisfaction
The Hoffman Agency logo

The Hoffman Agency

Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries.For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering).While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees.

Founded in 1987
San Jose, California, USA
466 employees (67 in marketing)

Traffic Signals

Monthly Visitors
20K
Traffic Source Mix
Search
40.3%
Direct
43.7%
Referral
10.6%
Social
3.8%
Paid
1.3%

Headcount Trend

Current headcount: ~466

Marketing Team

Marketing Team Size
52 (11% of company)
Median Career Experience
18 years
Median Tenure
7.9 years