Responsibilities

• Own account-based marketing for a curated set of strategic, top-tier prospects, working as a true partner to the strategic sales reps who cover them
• Build and run multi-channel account plays across email (Instantly), LinkedIn (HeyReach), direct mail, events, and creative one-off tactics tailored to individual accounts
• Turn Harmonic's story, deep AI usage intelligence with the guardrails enterprises need, into messaging that lands with senior security and business buyers
• Partner with sales on account selection, contact mapping, and the plays most likely to open and advance each account
• Plan and execute events, dinners, and field activities that get strategic buyers in the room
• Design and ship direct mail and physical touchpoints that break through where digital can't
• Track engagement and pipeline impact at the account level, and double down on what works
• Bring new creative ideas to the table constantly, and test them fast

Requirements

• 1-5 years of B2B marketing experience, ideally account-based marketing, demand gen, or field marketing in a startup or high-growth environment
• Hunger. You're proactive, resourceful, and you'd rather try five things this week than wait for the perfect plan
• Hands-on experience running outbound and multi-channel campaigns, and comfort in tools like Instantly, HeyReach, or similar
• A genuine partnership instinct with sales, you see reps as teammates, not internal customers
• Sharp writing and messaging judgment: you can take a technical story and make it land with a busy executive
• Creativity and a bias for action, especially the unscalable, memorable tactics that win strategic accounts
• An AI-native mindset: you use AI tools to move faster and you're actively experimenting with what's next

Preferred

• Experience marketing to enterprise or Fortune 500/Fortune 10 accounts
• Event and field marketing experience, from dinners to conferences
• Direct mail or creative physical campaign experience
• Familiarity with cybersecurity, AI, or another technical category
• HubSpot or similar CRM/marketing platform fluency (tool-agnostic candidates welcome: we care about judgment, not platform familiarity)

Benefits

• Comprehensive benefits: 401K, generous PTO
• Annual global off-sites: past trips include Lisbon and Nashville