Responsibilities

• Lead a dedicated media team in the development, execution, and optimization of multi-channel media strategies.
• Use data and analytics to drive strategic media planning and decision-making, ensuring connectivity across business goals, media choices and measurable KPIs.
• Collaborate across craft teams (strategy, planning, partnerships, business leadership) and external partners (media vendors, agencies, etc.) to build insightful, data-rich artifacts/presentations that inform big and small business decisions.
• Oversees centralized Budget Management efforts ensuring timely, accurate and consistent delivery on a recurring cadence.
• Deliver clear and concise performance reports and competitive analysis that connect context with results in a compelling narrative.
• Stay up to date with industry trends, emerging technologies, and best practices to ensure campaigns remain innovative and effective.
• Foster a collaborative, high-performance team culture focused on delivering excellence, growth, and development for team members.

Requirements

• Experience in Media Planning, Audience Insights, Analytics, Strategy or Communications disciplines
• Media planning skills must be sufficient and able to be taught to junior team members
• Ability to delegate, develop and oversee direct reports
• Excellent written, verbal communication and presentation skills
• Strong working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Effortlessly detail-oriented
• Proactively takes action to support the team with limited guidance when deadlines do not allow for tasks to be specifically broken down
• Initiative does not require candidates to have a college degree

Preferred

• 4+ years relevant experience with 1+ years of experience in managing or developing staff
• Category or audience experience as relevant per assignment
• Strong time-management and organizational skills
• Proven problem-solving ability
• Comfortability organizing data and developing compelling graphs
• Patience and diligence deriving insights from data and craft both simple and complex narratives to fulfill a purpose or decision