Responsibilities

• Lead and execute positive PR efforts by identifying opportunities to amplify brand moments, campaigns, and cultural relevance through earned and owned channels.
• Support PR crisis management by assisting with monitoring, issue escalation, messaging development, and coordination with cross functional partners.
• Partner with internal stakeholders to ensure messaging is accurate, timely, and aligned with brand values across all PR touchpoints.
• Support long term celebrity partnerships including coordination of activations, approvals, timelines, and performance tracking.
• Support impact driven partnerships that align with brand purpose, social impact initiatives, and community engagement goals.
• Collaborate with agency partners to ensure partnerships are executed effectively and consistently with brand guidelines.
• Provide audience insights by translating social listening, sentiment analysis, and cultural trends into clear recommendations for PR and brand teams.
• Partner with intelligence and community management teams to surface emerging risks, opportunities, and conversation themes.
• Contribute to regular reporting on PR performance, brand sentiment, and audience response.
• Help manage teams responsible for hands on surveillance, response, and reporting to ensure coverage, quality, and consistency.

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Three to six years of experience in PR, communications, brand response, or partnerships either agency or in house.
• Experience supporting or managing celebrity, influencer, or impact driven partnerships.
• Strong understanding of PR crisis management principles and social listening tools.
• Excellent communication, writing, and organizational skills.
• Ability to work calmly and decisively in fast moving, high visibility situations.