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Splitit

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Country
🇺🇸US🇬🇧UK

Company overview

Splitit powers the next generation of Buy Now, Pay Later (BNPL) through our merchant-branded Installments-as-a-Service platform. We solve the challenges businesses face with legacy BNPL while unlocking BNPL at the point of sale for card networks, issuers and acquirers, all through a single network API.It’s a new day for payments—one where your shoppers can keep earningthe credit card rewards they love, choose the number of installments, andgain a level of control that traditional “buy now, pay later” providers can’t –or won’t – give them.
Founded in 2012
Atlanta, Georgia, USA
79 employees (7 in marketing)
www.splitit.com
56% recommend to a friend
54% positive business outlook

People

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$300.1M

Last raise

$25M

Post IPO Equity, 3 years ago

Funding history

Aug 2023

Post IPO Equity Splitit · $25M

Sep 2022

Post IPO Equity Splitit · $10.5M

Feb 2021

Post IPO Debt Splitit · $150M

Aug 2020

Post IPO Equity Splitit · $71.5M

May 2019

Post IPO Equity Splitit · $20.8M

Audience

Monthly website visitors
309K
Month over month-2%
Quarter over quarter+7.1%
Top sourceDirect (50.4%)
Ad budget per month$211.3
Average search rank47.5
Traffic source mix
Direct
50.4%
Search
30.8%

News

DXC and Splitit partner to bring installment payments to bank accounts By Investing.com
Oct 24, 2025 • Investing.com Canada
DXC Technology, Splitit announce strategic collaboration
Oct 23, 2025 • TipRanks
Splitit opens BNPL access beyond big banks
Oct 23, 2025 • eMarketer

Links

www.splitit.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +5.3% year over year

Oct 2015

Convertible Note Splitit · $11M

Referral
16.4%
Social
1.4%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

14.1K

12-mo growth

+14.5%

Monthly growth

+1.5%

Salaries

Help build salary transparency at Splitit

Share your compensation anonymously to see full data.

Contribute

Open positions1 open marketing positions

splitit logo

Marketing Coordinator

splitit

Atlanta, GA

$53K/yr - $70K/yr (Est.)In-houseFull-timeEntry level2+ years exp.
2 days ago

Splitit insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2012
Headquarters
Atlanta, Georgia
Employees
51-200
5.3% growth last 12mo
Marketing team
7
9% of company
7 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 5.3% last 12 months · More mature
Trend
2021-06-28 -> 2025-11-24
Headcount (12 months)
+5.3%
Last funding round
31 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
309K
Month over month-2%
Quarter over quarter+7.1%
Top sourceDirect (50.4%)
Traffic source mix
Direct
50.4%
Search
30.8%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
110 competitor sites
Search traffic: 6.7K organic clicks / 2 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+876
Ad budget per month
$211.3
Average search rank
47.5

G2 quick view

Shows G2 rating and review trend.

Main result
8.2 / 5
18 reviews saved
Reviews month over month
—
Reviews quarter over quarter
+5.9%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

14.1K

12-mo growth

+14.5%

Monthly growth

+1.5%

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend
2024-05-01 -> 2026-01-01
Open jobs growth
—
Biggest role change
—
Latest open role
Product Commercialization & Marketing Director

Marketing team size

Shows saved marketing team size.

7
9% of the company • 7 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 7.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.4 / 5
Work-life balance
3.6 / 5
Culture
3.1 / 5
Diversity & inclusion
3.7 / 5
Recommend to a friend
56%
Positive business outlook
54%

Funding

Shows saved funding data.

Total funding
$300.1M
Last raise
Post IPO Equity
3 years ago
Funding details
Amount raised
$300.1M
Last round
Post IPO Equity
Last fundraise
3 years ago

News

Shows saved company news.

DXC and Splitit partner to bring installment payments to bank accounts By Investing.com
Oct 24, 2025 • Investing.com Canada
DXC Technology, Splitit announce strategic collaboration
Oct 23, 2025 • TipRanks
Splitit opens BNPL access beyond big banks
Oct 23, 2025 • eMarketer
16.4%
Social
1.4%
Paid referral
0.8%