Company overview

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.-------------At Sinclair, we believe in Enriching Local Lives. We serve the communities where we live and work through meaningful connections, trusted reporting and principled journalism. Local news is at the heart of Sinclair. Our focus is to enrich the lives of the local communities we serve by sharing relevant information to alert, protect and empower our audiences. Our commitment is to track the truth, providing context and perspective in our reporting, and serving our communities with valuable and, at times, life-saving information. We value our viewers and our journalists who work hard each day to serve the communities in which they live. Our stations have been honored with more than 3,000 awards for their work over the last 6 years, including 200+ Edward R. Murrow Awards and 500+ Emmy Awards. Outside of News, our content strategy is driven by AMP Media, the company’s overarching content brand, blends industry-leading programming and storytelling with cutting-edge technology and creativity. AMP Media is the umbrella for Sinclair’s original content, including video podcasts and social verticals—merging journalism, technology, and creativity to inform, inspire, and engage audiences nationwide.In 2025, we launched AMP Sales & Marketing Solutions, a unified sales force designed to scale with clients' needs
Founded in 1986
Cockeysville, Maryland, USA
5.1K employees (2,040 in marketing)
38% recommend to a friend
30% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Headcount +3.4% year over year

Funding

Total funding

$1.4B

Last raise

$1.4B

Post IPO Debt, 1 years ago

Funding history

Jan 2025

Post IPO Debt Sinclair Broadcast · $1.4B

Audience

Monthly website visitors
103.7K
Month over month-42.1%
Quarter over quarter-31%
Top sourceDirect (48.9%)
Ad budget per month$0.0
Average search rank46.2
Traffic source mix
Direct
48.9%
Search
40.5%
Referral
6.9%
Social
3.1%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

76.4K

12-mo growth

+13%

Monthly growth

+1.1%

News

Links