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PureCars

Agency

3.8
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.We offer:Customer Data Platform (CDP)Website Visitor IntelligenceDigital AdvertisingLead GenerationMarket Data and ReportingWe are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.
Founded in 2007
Atlanta, Georgia, USA
250 employees (41 in marketing)
www.purecars.com
74% recommend to a friend
70% positive business outlook

People

Founders and leadership

Jeremy Anspach
Jeremy Anspach
Founder - Advisor to Board
At the company for 19 years 9 months
Lauren Donalson
Lauren Donalson
Chief Executive Officer
At the company for 11 years

Marketing leadership

Hannah Lifson
Hannah Lifson
Director of Marketing
At the company for 2 years 7 months
Chloe Hutter
Chloe Hutter
Senior Manager, Integrated Marketing
At the company for 4 years 9 months
Gigi Liberati
Gigi Liberati
Manager of Client Experience, CDP / Lifecycle Marketing
At the company for 1 year 9 months

Hiring contacts

Nicole Lowry, PHR
Nicole Lowry, PHR
Director of People Operations
At the company for 4 years 9 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$10M

Last raise

Series Unknown, 7 years ago

Funding history

May 2019

Venture Round PureCars

Dec 2013

Series B PureCars · $5M

Jan 2013

Series A PureCars · $5M

Audience

Monthly website visitors
16.6K
Month over month-33.8%
Quarter over quarter-33.3%
Top sourceDirect (69.5%)
Ad budget per month$0.0
Average search rank48.1
Traffic source mix
Direct
69.5%
Search
18.4%

News

PureCars case study shows ‘impact of CDP-driven advertising’
Sep 23, 2025 • Auto Remarketing
PureCars promotes Lauren Donalson to Chief Executive Officer; Jason Wiley named President
Sep 16, 2025 • CBT News
PureCars Promotes Lauren Donalson to CEO
Sep 15, 2025 • citybiz

Links

www.purecars.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +0.4% year over year
Referral
9.2%
Paid referral
2%
Social
0.8%

LinkedIn followers

Follower count and growth

Total followers

18.7K

12-mo growth

+8.1%

Monthly growth

+0.8%

Salaries

Typical salary range

$120,000 – $140,000

/ yr

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Contribute

Open positions7 open marketing positions

PureCars logo

Omnichannel Performance Strategist, Enterprise

PureCars

Atlanta, GA (Hybrid)

AgencySenior level5+ years exp.
1 day ago
PureCars logo

Senior Omnichannel Performance Strategist, Enterprise

PureCars

Atlanta, GA (Hybrid)

AgencySenior level2+ years exp.
1 day ago
PureCars logo

Account Director

PureCars

Houston, TX (Hybrid)

$120K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.
3 months ago
Purecars logo

OEM Program Manager

Purecars

Atlanta, GA (On-site)

AgencyFull-timeMid level3+ years exp.
3 months ago
Purecars logo

Display Ads Production Designer

Purecars

USA (On-site)

$55K/yr - $60K/yrAgencyFull-timeMid level
4 months ago
Purecars logo

Senior Dealer Success Manager

Purecars

Atlanta, GA (Remote)

$95K/yr - $115K/yrAgencyFull-time
5 months ago
View all 7 jobs

PureCars insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2007
Headquarters
Atlanta, Georgia
Employees
201-500
Flat last 12mo
Marketing team
41
16% of company
8 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series A–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2021-06-28 -> 2025-12-15
Headcount (12 months)
+0.4%
Last funding round
83 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
16.6K
Month over month-33.8%
Quarter over quarter-33.3%
Top sourceDirect (69.5%)
Traffic source mix
Direct
69.5%
Search
18.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
4 competitor sites
Search traffic: 474 organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+13
Ad budget per month
$0.0
Average search rank
48.1

G2 quick view

Shows G2 rating and review trend.

Main result
8.3 / 5
11 reviews saved
Reviews month over month
—
Reviews quarter over quarter
0%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

41
16% of the company • 8 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 41.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.8 / 5
Work-life balance
4.2 / 5
Culture
3.8 / 5
Diversity & inclusion
4 / 5
Recommend to a friend
74%
Positive business outlook
70%

Funding

Shows saved funding data.

Total funding
$10M
Last raise
Series Unknown
7 years ago
Funding details
Amount raised
$10M
Last round
Series Unknown
Last fundraise
7 years ago

News

Shows saved company news.

PureCars case study shows ‘impact of CDP-driven advertising’
Sep 23, 2025 • Auto Remarketing
PureCars promotes Lauren Donalson to Chief Executive Officer; Jason Wiley named President
Sep 16, 2025 • CBT News
PureCars Promotes Lauren Donalson to CEO
Sep 15, 2025 • citybiz
9.2%
Paid referral
2%
Social
0.8%

Total followers

18.7K

12-mo growth

+8.1%

Monthly growth

+0.8%