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PrimaLoft

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Country
🇺🇸US🇬🇧UK

Company overview

PrimaLoft is an innovation company specializing in high performance, sustainable insulation felt by you and the planet. From the most extreme conditions at the summit to a brisk walk in the park, PrimaLoft® technology provides you with industry-leading comfort and protection. PrimaLoft is committed to being Relentlessly ResponsibleTM, using innovation to drive performance and sustainability. Each elevated, neither sacrificed. Originally developed for the U.S. Army as a water-resistant, synthetic alternative to down, PrimaLoft is always striving to provide the highest possible performance while reducing impact on the planet. Today, PrimaLoft is used by nearly 1,000 top global brands across outdoor, sport, lifestyle, home, fish & hunt, workwear, and footwear.
Founded in 2012
Latham, New York, USA
57 employees (11 in marketing)
www.primaloft.com

People

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors
52.9K
Month over month+24.9%
Quarter over quarter+117.5%
Top sourceSearch (45.8%)
Ad budget per month$0.0
Average search rank37.7
Traffic source mix
Search
45.8%
Direct
39.3%

News

Prois Greann PrimaLoft Gold Insulated Parka and Bib
Nov 12, 2025 • Grand View Outdoors
Primaloft Reaches New Heights With Ultrapeak™ And A Reinvigorated Innovation Pipeline, Including Six Next-Gen Insulations
Oct 31, 2025 • Textile World
PrimaLoft’s UltraPeak™ Insulation Reaches New Heights
Oct 31, 2025 • Shop Eat Surf Outdoor

Links

www.primaloft.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +5.6% year over year
Referral
7.2%
Social
6.8%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

10.9K

12-mo growth

+34.5%

Monthly growth

+5%

Salaries

Typical salary range

$70,000 – $75,000

/ yr

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Contribute

Open positions1 open marketing positions

PrimaLoft logo

Brand Director

PrimaLoft

Latham, NY (Remote)

$0K/yr - $0K/yrIn-houseFull-timeSenior level8+ years exp.
3 hrs ago

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PrimaLoft insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2012
Headquarters
Latham, New York
Employees
51-200
5.6% growth last 12mo
Marketing team
11
19% of company
4 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 5.6% last 12 months · More mature
Trend
2022-02-28 -> 2025-11-24
Headcount (12 months)
+5.6%
Last funding round
—
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
52.9K
Month over month+24.9%
Quarter over quarter+117.5%
Top sourceSearch (45.8%)
Traffic source mix
Search
45.8%
Direct
39.3%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
50 competitor sites
Search traffic: 3.2K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-54
Ad budget per month
$0.0
Average search rank
37.7

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

10.9K

12-mo growth

+34.5%

Monthly growth

+5%

Marketing team size

Shows saved marketing team size.

11
19% of the company • 4 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 11.

News

Shows saved company news.

Prois Greann PrimaLoft Gold Insulated Parka and Bib
Nov 12, 2025 • Grand View Outdoors
Primaloft Reaches New Heights With Ultrapeak™ And A Reinvigorated Innovation Pipeline, Including Six Next-Gen Insulations
Oct 31, 2025 • Textile World
PrimaLoft’s UltraPeak™ Insulation Reaches New Heights
Oct 31, 2025 • Shop Eat Surf Outdoor
7.2%
Social
6.8%
Paid referral
0.7%