Company overview

Linkby helps advertisers get more editorial coverage via cost-per-click press releases sent to the world's most premium publishing brands.✅ Performance Based PublishingLinkby gets you featured with full articles on premium news & lifestyle publishers but you only pay for the clicks back to your website via CPC.✅ Full Control on PublishersYou control the publishers who can write up your content from the likes of Urban List, Pedestrian.tv, Broadsheet, Starts@60, Mamamia & TimeOut.✅ Full Control Over BudgetYou set your maximum budget, your campaign timeframe and your chosen CPC. Then sit back and let your chosen publishers make your brand famous!------------------------Hear what our happy clients have to say about Linkby:"The CPC model means we are well rewarded for the traffic, awareness and sales we drive for partner brands" - Susannah George, Founder at Urban List"Linkby lets us land sales focused stories into trusted publishing sites while driving ROAS in line with our other advertising" - Alyce Tran, Founder & CEO at Tde."Linkby has quickly become an integral part of our overall Marketing channel mix and allowed us to significantly scale up our brand and news coverage" - Liana Lorenzato, Head of Marketing at Modibodi"Using Linkby's platform to leverage the credibility and conversion power of publishers has enabled Up to materially improve ROI versus direct response advertising" - Rukmal De Silva, Partnerships at Up------------------------Pitch to and get featured across some of the world's most well known and trusted publishing brands in 24 to 72 hours.
Founded in 2020
Sydney, New South Wales, AUS
87 employees (39 in marketing)
51% recommend to a friend
40% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +26.1% year over year

Funding

Total funding

$21.2M

Last raise

$15M

Series B, 8 months ago

Funding history

Jul 2025

Series B LinkBy · $15M

Jun 2024

Series A LinkBy · $2.6M

Feb 2022

Seed Round LinkBy · $3.6M

Audience

Monthly website visitors
311.7K
Month over month+7.4%
Quarter over quarter+13.5%
Top sourceDirect (64%)
Ad budget per month$3.2K
Average search rank58
Traffic source mix
Direct
64%
Search
18.3%
Referral
12.4%
Social
4.3%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

13.2K

12-mo growth

+52.4%

Monthly growth

+2.5%

News

Links