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Leaf Home

Brand

3.3
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

When it comes to home improvement, showing up and following through feel like radical ideas. At Leaf Home, when we say something, we mean it. When we do something, we stand by it. We’re on a mission to turn complex home improvement projects and endless to-dos into achievements. And help homeowners live better and safer. Trusted by millions across the U.S. and Canada, we are the largest direct-to-consumer provider of full-service home solutions. LeafFilter, our award-winning gutter protection system, has been recognized by leading names like Good Housekeeping, Qualified Remodeler, Angi and Consumer Reports. With 250+ locations and a dedicated team of experts, we deliver innovative products and reliable services. Working hard to earn trust by bringing high standards to every step. Always striving to deliver results, and get the job done right, every day. Recognized as one of Inc. 5000’s fastest-growing private companies and a top employer, we’re proud to foster an inclusive workplace powered by extraordinary people. Ready to make a difference? Let’s connect! Explore career opportunities at www.leafhome.com/careers.
Founded in 2005
Hudson, Ohio, USA
3.3K employees (443 in marketing)
www.leafhome.com
48% recommend to a friend
47% positive business outlook

People

Founders and leadership

Matt Kaulig
Matt Kaulig
Founder and Board Member
At the company for 21 years 5 months

Marketing leadership

Alan Lin
Alan Lin
Senior Vice President Marketing
At the company for 9 months
Samantha Albarran
Samantha Albarran
Vice President of Marketing Technology
At the company for 6 years
Diana Solazzo
Diana Solazzo
VP Product Marketing and Consumer Insights
At the company for 1 year 11 months
Sharad Goswami
Sharad Goswami
Director of Marketing
At the company for 2 years 9 months

Hiring contacts

Katie Paoletta, aPHR
Katie Paoletta, aPHR
HR Onboarding Supervisor
At the company for 5 years 8 months
Matthew Scagnelli
Matthew Scagnelli
Chief HR Officer
At the company for 2 years 6 months

Hiring activity

Open marketing jobs over time

852 open now

Headcount trend

Company growth over the last 12 months

Funding

Last raise

Debt Financing, 3 months ago

Audience

Monthly website visitors
177.6K
Month over month-16.1%
Quarter over quarter+37.9%
Top sourceDirect (47.1%)
Ad budget per month$0.0
Average search rank55
Traffic source mix
Direct
47.1%
Referral
28.6%

News

Leaf Home Survey Reveals Trust Gap in Home Improvement Industry
Jan 28, 2025 • PR Newswire
Leaf Home™ Appoints Rocco Mango Chief Executive Officer and Rex Tibbens Executive Chairman of the Board
Dec 3, 2024 • Morningstar, Inc.
Leaf Home™ Appoints Rocco Mango Chief Executive Officer and Rex Tibbens Executive Chairman of the Board
Dec 3, 2024 • PR Newswire

Links

www.leafhome.comLinkedInCrunchbase
Glassdoor

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Headcount +6.7% year over year
Search
22.3%
Paid referral
1.1%
Social
0.9%

LinkedIn followers

Follower count and growth

Total followers

19.5K

12-mo growth

+29.8%

Monthly growth

+2.7%

Salaries

Help build salary transparency at Leaf Home

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Contribute

Open positions852 open marketing positions

Sr. Email Marketing Specialist

Leaf Home

USA (Remote)

$63K/yr - $67K/yr (Est.)In-houseFull-timeSenior level4+ years exp.
2 days ago

Retail Event Marketer – Maple Grove ($18/hr + Commission)

Leaf Home

Maple Grove, MN (On-site)

In-housePart-timeEntry level
2 days ago

Retail Event Marketer – Maple Grove ($18/hr + Commission)

Leaf Home

Maple Grove, MN

$18/hr - $30/hrIn-housePart-timeEntry level
2 days ago

Retail Event Marketer – West St. Paul ($18/hr + Commission)

Leaf Home

Saint Paul, MN (On-site)

$18/hr - $30/hrIn-housePart-timeEntry level
2 days ago

Retail Event Marketing Manager

Leaf Home

Grand Rapids, MI (On-site)

In-houseFull-timeMid level2+ years exp.
4 days ago

1370-Retail Event Marketing Manager

Leaf Home

League City, TX (On-site)

In-houseFull-timeSenior level2+ years exp.
4 days ago
View all 852 jobs

Leaf Home insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2005
Headquarters
Hudson, Ohio
Employees
1001-5000
6.7% growth last 12mo
Marketing team
443
13% of company
102 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 6.7% last 12 months · More mature · Recently funded
Trend
2022-10-31 -> 2025-12-01
Headcount (12 months)
+6.7%
Last funding round
3 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
177.6K
Month over month-16.1%
Quarter over quarter+37.9%
Top sourceDirect (47.1%)
Traffic source mix
Direct
47.1%
Referral
28.6%
Search

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 9.4K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-1,652
Ad budget per month
$0.0
Average search rank
55

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

19.5K

12-mo growth

+29.8%

Monthly growth

+2.7%

Job openings

Shows open jobs, growth, and role changes.

Main result
98 open jobs
Open jobs trend: -0.3%
Trend

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium
Marketing is represented at senior leadership level. Typical leader time at company: 3.6 years.

Founder or CEO

Saved founder and CEO profiles.

Rocco Mango
Rocco Mango
Chief Executive Officer
Beau Chittester
Beau Chittester
Insured Subcontractor and owner

Marketing team size

Shows saved marketing team size.

443
13% of the company • 102 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Joe Leno
Joe Leno
Sr. Director of Recruiting
Will Dreher
Will Dreher
Coorprate Recruiter
Matthew Scagnelli
Matthew Scagnelli
Chief HR Officer

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 443.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.3 / 5
Work-life balance
3 / 5
Culture
3 / 5
Diversity & inclusion
3.4 / 5
Recommend to a friend
48%
Positive business outlook
47%

Funding

Shows saved funding data.

Last raise
Debt Financing
3 months ago
Funding details
Amount raised
—
Last round
Debt Financing
Last fundraise
3 months ago

News

Shows saved company news.

Leaf Home Survey Reveals Trust Gap in Home Improvement Industry
Jan 28, 2025 • PR Newswire
Leaf Home™ Appoints Rocco Mango Chief Executive Officer and Rex Tibbens Executive Chairman of the Board
Dec 3, 2024 • Morningstar, Inc.
Leaf Home™ Appoints Rocco Mango Chief Executive Officer and Rex Tibbens Executive Chairman of the Board
Dec 3, 2024 • PR Newswire

Marketing leadership

Shows saved marketing leaders.

Cher H.
Senior Director, Offline Marketing
Brittany Trepgerald
Brittany Trepgerald
Director of Event Marketing
Haley Morgan Tenney
Haley Morgan Tenney
Director of Integrated Marketing
22.3%
Paid referral
1.1%
Social
0.9%
2023-03-01 -> 2025-12-01
Open jobs growth
-0.3%
Biggest role change
sales: -1%
Latest open role
Warehouse Assistant
Salvatore Salemme
Salvatore Salemme
Director of Product Marketing
Sharad Goswami
Sharad Goswami
Director of Marketing
Milena Schmidt
Milena Schmidt
Director Corporate Communications & Media Relations