Intentive

Intentive is a lifecycle and CRM consultancy for B2C brands that want more from their customer relationships than a steady stream of broadcast emails.We work across the full customer arc — strategy and execution — across email, SMS, RCS and conversational channels. That means onboarding programmes that actually activate customers, retention systems built around behaviour not batch sends, and campaign programmes that drive revenue without burning the list or damaging the brand.Our clients range from DTC ecommerce and media subscriptions to education providers. What they share is a belief that CRM done properly is one of the highest-ROI investments a brand can make — and that doing it properly requires more than a platform and a junior marketer.We bring the strategic thinking and the hands-on execution. Usually both at once.