Hobbycraft

Brand · Retail

Glassdoor3.7

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Hobbycraft insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1995

Headquarters

Hurn, England

Employees

1001-5000

6% growth last 12mo

Marketing team

42

4% of company

3 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 6%

LinkedIn headcount is up 6% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 6% last 12 months · More mature

Trend

2022-03-28 -> 2026-07-27

Headcount (12 months)

+6%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2.5M

Month over month+2.8%

Quarter over quarter-19.2%

Top sourceSearch (58.4%)

Traffic source mix

Search

58.4%

Direct

19.1%

Paid referral

7.8%

Referral

5%

Social

4.2%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

50 competitor sites

Search traffic: 33.9K organic clicks / 2.6K paid clicks

Organic competitors

5

Paid competitors

5

Keyword change

+15,342

Ad budget per month

$1.9K

Average search rank

40.5

Organic competitors5

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

20.4K

12-mo growth

+19.9%

Monthly growth

+0.6%

Job openings

Shows open jobs, growth, and role changes.

Main result

14 open jobs

Open jobs trend: +0.6%

Trend

2024-04-01 -> 2026-07-01

Open jobs growth

+0.6%

Biggest role change

marketing: 0%

Latest open role

General Assistant- York

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Typical leader time at company: 7.3 years.

Founder or CEO

Saved founder and CEO profiles.

Dominic Jordan

Marketing team size

Shows saved marketing team size.

42

4% of the company • 3 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Regional Human Resources Business Partner

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 42.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.7 / 5

Work-life balance

3.3 / 5

Culture

3.7 / 5

Diversity & inclusion

3.6 / 5

Recommend to a friend

60%

Positive business outlook

43%

News

Shows saved company news.

Shoplifter jailed for stealing craft kits, coffee and chocolate in series of thefts

Jul 7, 2026 • Basingstoke Gazette

Hobbycraft's best deals for entertaining kids this summer, with prices from £1

Jul 1, 2026 • The Sun

More than 30 toys recalled for asbestos since start of year

Apr 27, 2026 • London Evening Standard

Marketing leadership

Shows saved marketing leaders.

Head of Marketing