COMPASSION IN WORLD FARMING | Company Profile, Culture & Jobs

Company overview

Compassion in World Farming was founded in 1967 by a British farmer who became horrified by the development of modern, intensive factory farming.Today we campaign peacefully to end all cruel factory farming practices. We believe that the biggest cause of cruelty on the planet deserves a focused, specialised approach – so we only work on farm animal welfare.

Founded in 1967

Hindhead, England, GBR

211 employees (37 in marketing)

www.ciwf.org.uk

Salaries

Typical salary range

£65,000 – £70,000

/ yr

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People

Marketing leadership

Joanna Cooper

Head of Marketing Communications - Food Business at Compassion in World Farming

Hiring activity

Open marketing jobs over time

6 open now

Headcount trend

Company growth over the last 12 months

Funding

Audience

Monthly website visitors

66.4K

Month over month+18.5%

Quarter over quarter-3.3%

Top sourceSearch (28.5%)

Ad budget per month$0.0

Average search rank35.4

Traffic source mix

Search

28.5%

Direct

15.2%

News

Poultry body warns against Frankenchickens ‘pressure campaign’

Jul 15, 2025 • Grocer

Fix factory farming ‘climate doom loop’, governments urged

Jun 25, 2025 • Grocer

Animal welfare standards in focus as US and India trade deals loom

Apr 30, 2025 • Grocer

Links

www.ciwf.org.uk

Crunchbase

X (Twitter)

COMPASSION IN WORLD FARMING insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1967

Headquarters

Hindhead, England

Employees

51-200

Flat last 12mo

Marketing team

37

18% of company

3 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 2.4%

LinkedIn headcount is mostly flat at 2.4% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Flat headcount last 12 months · More mature

Trend

2022-08-01 -> 2026-06-29

Headcount (12 months)

+2.4%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

66.4K

Month over month+18.5%

Quarter over quarter-3.3%

Top sourceSearch (28.5%)

Traffic source mix

Search

28.5%

Direct

15.2%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 1.4K organic clicks / 0 paid clicks

Organic competitors

5

Paid competitors

0

Keyword change

-100

Ad budget per month

$0.0

Average search rank

35.4

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

27.8K

12-mo growth

+23.8%

Monthly growth

+6.7%

Job openings

Shows open jobs, growth, and role changes.

Main result

1 open jobs

Open jobs trend: 0%

Trend

2025-06-01 -> 2026-06-01

Open jobs growth

0%

Biggest role change

marketing: 0%

Latest open role

Global Head of Major Donors

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Typical leader time at company: 13.5 years.

Marketing team size

Shows saved marketing team size.

37

18% of the company • 3 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 37.

News

Shows saved company news.

Poultry body warns against Frankenchickens ‘pressure campaign’

Jul 15, 2025 • Grocer

Fix factory farming ‘climate doom loop’, governments urged

Jun 25, 2025 • Grocer

Animal welfare standards in focus as US and India trade deals loom

Apr 30, 2025 • Grocer

Marketing leadership

Shows saved marketing leaders.

Joanna Cooper

Head of Marketing Communications - Food Business at Compassion in World Farming

Loading insights...

Headcount +2.4% year over year

Social

12.9%

Paid referral

12.7%

Referral

10.9%

LinkedIn followers

Follower count and growth

Total followers

27.8K

12-mo growth

+23.8%

Monthly growth

+6.7%

Open positions6 open marketing positions

Senior Legacy Marketing Manager

Compassion in World Farming

Godalming, Surrey, UK (Hybrid)

£45K/yr - £50K/yrIn-houseFull-timeSenior level

1 day ago

Senior Legacy Marketing Manager

Compassion in World Farming

Godalming, Surrey, UK (Hybrid)

£45K/yr - £50K/yrIn-houseFull-timeSenior level

5 weeks ago

Senior Legacy Marketing Manager

Compassion in World Farming

Godalming, Surrey, UK (Hybrid)

£45K/yr - £50K/yrIn-houseFull-timeSenior level

7 weeks ago

Senior Corporate Policy Manager

COMPASSION IN WORLD FARMING

USA (Remote)

$75K/yr - $80K/yrIn-houseFull-time

1 month ago

Senior Legacy Marketing Manager (UK and International)

Compassion in World Farming

Godalming, Surrey, UK (Hybrid)

£45K/yr - £50K/yrIn-houseFull-timeSenior level

2 months ago

Associate Director, Global Donor Experience & Engagement

COMPASSION IN WORLD FARMING

Godalming, Surrey, UK (Hybrid)

£65K/yr - £70K/yrIn-houseFull-timeSenior level

2 months ago

COMPASSION IN WORLD FARMING insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1967

Headquarters

Hindhead, England

Employees

51-200

Flat last 12mo

Marketing team

37

18% of company

3 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 2.4%

LinkedIn headcount is mostly flat at 2.4% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Flat headcount last 12 months · More mature

Trend

2022-08-01 -> 2026-06-29

Headcount (12 months)

+2.4%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

66.4K

Month over month+18.5%

Quarter over quarter-3.3%

Top sourceSearch (28.5%)

Traffic source mix

Search

28.5%

Direct

15.2%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 1.4K organic clicks / 0 paid clicks

Organic competitors

5

Paid competitors

0

Keyword change

-100

Ad budget per month

$0.0

Average search rank

35.4

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

27.8K

12-mo growth

+23.8%

Monthly growth

+6.7%

Job openings

Shows open jobs, growth, and role changes.

Main result

1 open jobs

Open jobs trend: 0%

Trend

2025-06-01 -> 2026-06-01

Open jobs growth

0%

Biggest role change

marketing: 0%

Latest open role

Global Head of Major Donors

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Typical leader time at company: 13.5 years.

Marketing team size

Shows saved marketing team size.

37

18% of the company • 3 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 37.

News

Shows saved company news.

Poultry body warns against Frankenchickens ‘pressure campaign’

Jul 15, 2025 • Grocer

Fix factory farming ‘climate doom loop’, governments urged

Jun 25, 2025 • Grocer

Animal welfare standards in focus as US and India trade deals loom

Apr 30, 2025 • Grocer

Marketing leadership

Shows saved marketing leaders.

Joanna Cooper

Head of Marketing Communications - Food Business at Compassion in World Farming

Social

12.9%

Paid referral

12.7%

Referral

10.9%