Responsibilities

• Legacy strategy and coordination – Leading the development of Compassion’s UK and international legacy marketing strategy, reporting on KPIs and identifying opportunities to strengthen engagement and investment.
• UK legacy marketing delivery – Overseeing and delivering legacy communications across direct mail, email, social media, website content, events, supporter engagement and promotional campaigns.
• International legacy delivery – Supporting fundraising teams in France, Italy, the Netherlands, Spain, the USA and Poland to deliver locally relevant legacy campaigns, content, training and enquiry handling.
• Supporter care – Responding sensitively and efficiently to legacy enquiries and helping colleagues feel confident talking to supporters about gifts in wills.

Requirements

• Track record and knowledge of legacy marketing and legacy strategy, ideally as a practitioner.
• Strong understanding of direct marketing, digital marketing or supporter fundraising, with excellent copywriting and creative skills.
• Proven strategic planning skills, with the ability to manage budgets, suppliers, data and reporting.
• Experience of working collaboratively with international teams across multiple countries and time zones.
• Ability to engage supporters with sensitivity, care and confidence, including through legacy events and enquiry handling.
• Proficiency in relevant fundraising or database systems, ideally Salesforce CRM.
• A demonstrable interest in farm animal welfare issues and Compassion’s mission.

Benefits

• 25 days annual leave + bank holidays
• Health Cash Back Plan and 24/7 GP access
• Employee Assistance Programme and MHFA support
• Premium Calm App subscription
• Electric car scheme available
• Defined contribution pension scheme
• Enhanced discretionary sick pay
• Hybrid working model (role and location dependent)
• Free onsite parking and office next to mainline station
• Cycle Benefit scheme and other savings options