Senior Legacy Marketing Manager

Godalming, Surrey, UK (Hybrid)

£45K/yr – £50K/yrSenior LevelFull time

Posted 5 hrs ago

Job Summary

Own and lead Compassion's UK and international legacy marketing strategy, delivering across direct mail, email, social channels, website content, events and campaigns while coordinating with global teams to tailor messages and handle enquiries.

Own strategy, KPIs and opportunity identification for engagement and investment
Collaborate with international teams to deliver locally relevant legacy campaigns

Job Description

Responsibilities

Legacy strategy and coordination – Leading the development of Compassion’s UK and international legacy marketing strategy, reporting on KPIs and identifying opportunities to strengthen engagement and investment
UK legacy marketing delivery – Overseeing and delivering legacy communications across direct mail, email, social media, website content, events, supporter engagement and promotional campaigns
International legacy delivery – Supporting fundraising teams in France, Italy, the Netherlands, Spain, the USA and Poland to deliver locally relevant legacy campaigns, content, training and enquiry handling
Supporter care – Responding sensitively and efficiently to legacy enquiries and helping colleagues feel confident talking to supporters about gifts in wills

Requirements

Track record and knowledge of legacy marketing and legacy strategy, ideally as a practitioner
Strong understanding of direct marketing, digital marketing or supporter fundraising, with excellent copywriting and creative skills
Proven strategic planning skills, with the ability to manage budgets, suppliers, data and reporting
Experience of working collaboratively with international teams across multiple countries and time zones
Ability to engage supporters with sensitivity, care and confidence, including through legacy events and enquiry handling
Proficiency in relevant fundraising or database systems, ideally Salesforce CRM
A demonstrable interest in farm animal welfare issues and Compassion’s mission
If you don’t meet every requirement but believe you could thrive in this role, we encourage you to apply.

Benefits

25 days annual leave + bank holidays
Health Cash Back Plan and 24/7 GP access
Employee Assistance Programme and MHFA support
Premium Calm App subscription
Electric car scheme available
Defined contribution pension scheme
Enhanced discretionary sick pay
Hybrid working model (role and location dependent)
Free onsite parking and office next to mainline station
Cycle Benefit scheme and other savings options

Compassion in World Farming

Compassion in World Farming was founded in 1967 by a British farmer who became horrified by the development of modern, intensive factory farming.Today we campaign peacefully to end all cruel factory farming practices. We believe that the biggest cause of cruelty on the planet deserves a focused, specialised approach – so we only work on farm animal welfare.

Founded in 1967

Hindhead, England, GBR

211 employees (37 in marketing)

www.ciwf.org.uk