Marketing Director

Salford, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 hrs ago

Job Summary

Own and scale the marketing function by driving omni-channel lead generation, digital strategy, and PR while shaping D2C commerce and brand elevation to deliver revenue growth.

Lead the marketing function and team to grow revenue through funnel optimization
Develop digital strategy and online customer experience across channels
Steer PR, influencer outreach, and paid media to meet CPA/ROAS targets

Job Description

Responsibilities

Build, develop, and lead the marketing function providing direction and guidance to the team as well as identifying revenue opportunities through consistent sales funnel growth, ensuring a solid lead generation pipeline is achieved through an omni-channel approach
Accountable for the digital strategy; developing website propositions / digital presence (across all relevant channels) and online customer experience to increase digital awareness, social engagement and direct conversion to sales
Lead on our PR strategy including idea generation and execution of topical, disruptive, and reactive PR and also management of influencer outreach and activity
Overseeing paid search, affiliate, and social media marketing to meet agreed CPA and ROAS targets
Reviewing and evaluating potential additional customer acquisition channels
Working with the CEO to develop and refine D2C commerce strategy and brand elevation

Requirements

Proven track record in a rapidly expanding D2C business
Customer-centric approach
Experience in driving brand awareness
A demonstrable track record of managing agencies and holding them to account for their activities
High levels of drive, energy, pace, and resourcefulness, with an eye for detail, spotting trends, and reacting effectively to changes in the market
Strong experience of consumer journeys and market drivers in discretionary spend where the LTV often consists of one-time, high value, purchase with minimum returning income
Numerical and analytical skills. A data-driven decision-maker capable of identifying trends and patterns
Strong business acumen and sound commercial judgement
Ability to prioritise and focus, delivering key projects efficiently
Capable of leading a small but high-performing team through clear communication, goal setting, leading by example, training, and personal development

Benefits

Free parking
Health & wellbeing programme
On-site parking
Work Location: In person
Generous holiday package - 25 days holidays plus bank holidays and day off on birthday
Employee Assistance Programme
A genuine commitment from our board of directors to help your ongoing personal development
Plus, we’re a great bunch of people with a passion to make KSL a great place to work
Free, secure parking

KSL Clinic - Hair Transplant Experts

3.0 Glassdoor

KSL Clinic, UK hair loss specialists since 2017, offer complete hair restoration, for men and women of all ages suffering from baldness / hair loss.We are the leading hair loss clinic in the UK, operating out of our main clinics in Kent, Manchester and Dublin; offering consultancy services in London, Bristol, Newcastle and Birmingham. We’re the busiest clinic in the UK and we’re proud to have treated so many high profile celebrities – including X-Factor and I’m a Celeb’s Jake Quickenden, Geordie Shore's Gaz Beadle, Actor and Presenter Joe Swash, TOWIE James Lock and singer and songwriter Gareth Gates.We provide effective hair restoration and hair loss treatments, helping men and women all over the UK to say goodbye to hair loss. Our vision here at KSL Clinic is to help every male and female hair loss sufferer break down the barriers to complete happiness of their image and give them the confidence to move forward in life.The hair loss treatments offered by the clinic are not just incredibly affordable, but also prides itself on client satisfaction and reputation, with each customer treated in the same way regardless of their budget and requirements.At KSL Clinic, everyone is taken on a journey, beginning with the consultation, through to the surgery itself and the guided aftercare.

Founded in 2017

Maidstone, England, GBR

19 employees (2 in marketing)

www.kslclinic.co.uk

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