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ComForCare

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Company overview

ComForCare is a premier home care franchise made up of franchise offices that provide in-home care with locations in the U.S. and Canada. We help seniors live independently in their own home.We serve in any setting you call home, whether it is a private home, independent or assisted living community or skilled care facility.Our services include Alzheimer’s disease and dementia care, personal care, respite care for families, transition of care after a hospital or rehabilitation stay, chronic condition management, transportation, medication reminders, light housekeeping & laundry, shopping and errands, safety supervision, companionship and much more. Our services are available 24 hours a day, 365 days a year from compassionate caregivers who are experienced, trained, bonded and insured. The ComForCare mission is to improve the quality of life and level of independence for every client and family receiving our services.ComForCare operates as At Your Side Home Care in Houston, Texas (www.atyoursidehomecare.com). ComForCare is a Best Life Brands, LLC company.Each ComForCare office is independently owned and operated. ComForCare is an equal opportunity employer.
Founded in 1996
Troy, Michigan, USA
2.3K employees (48 in marketing)
comforcare.com

People

Marketing leadership

Mark Armour
Mark Armour
Owner and Marketing Director
At the company for 5 years 9 months

Headcount trend

Company growth over the last 12 months

Funding

Last raise

Private Equity, 9 years ago

Funding history

Jul 2017

Private Equity Round ComForCare

Jan 2017

Venture Round ComForCare

Audience

Monthly website visitors
23.5K
Month over month-25.7%
Quarter over quarter-0.8%
Top sourceSearch (55.1%)
Ad budget per month$84.9K
Average search rank44.8
Traffic source mix
Search
55.1%
Direct
36.9%

News

ComForCare Brings Federally Funded Dementia Respite Care to Families Through GUIDE Program
Sep 24, 2025 • Franchising.com
ComForCare Brings Federally Funded Dementia Respite Care to Families Through GUIDE Program
Sep 24, 2025 • PR Newswire
Small Business Owners Push for Stronger Oversight of Unregulated Caregivers on Web Platforms
Apr 21, 2025 • Newswire

Links

comforcare.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +6.7% year over year
Referral
5%
Paid referral
1.6%
Social
1.3%

LinkedIn followers

Follower count and growth

Total followers

12.1K

12-mo growth

—

Monthly growth

+3.3%

Salaries

Typical salary range

$17 – $20

HOUR

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Contribute

Open positions17 open marketing positions

ComForCare logo

Administrator for Home Health Agency/ Manager of Care

ComForCare

Omaha, NE

$35/hr - $40/hrIn-housePart-time
2 days ago
ComForCare logo

Marketing and Community Liaison

ComForCare

Towson, MD

$17/hr - $22/hrIn-housePart-timeMid level3+ years exp.
3 weeks ago
ComForCare Home Health Care - Baltimore/Carroll logo

Marketing and Community Liaison

ComForCare Home Health Care - Baltimore/Carroll

Baltimore County, MD (Hybrid)

$17/hr - $22/hrIn-housePart-timeMid level3+ years exp.
3 weeks ago
ComForCare Home Health Care - Rio Grande Valley East logo

Healthcare Marketing & Community Liaison

ComForCare Home Health Care - Rio Grande Valley East

Cameron County, TX (Hybrid)

$22/hr - $28/hrIn-housePart-timeMid level
3 months ago
ComForCare logo

Marketer

ComForCare

Lowell, MA (Hybrid)

In-housePart-timeMid level
3 months ago
ComForCare Home Health Care - Glasonbury logo

Home Care Marketing Coordinator

ComForCare Home Health Care - Glasonbury

Glastonbury, CT (On-site)

In-houseFull-timeEntry level
4 months ago
View all 17 jobs

ComForCare insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1996
Headquarters
Troy, Michigan
Employees
51-200
6.7% growth last 12mo
Marketing team
48
2% of company
22 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 6.7% last 12 months · More mature · Last funding 3+ years ago
Trend
2023-05-01 -> 2025-12-15
Headcount (12 months)
+6.7%
Last funding round
105 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
23.5K
Month over month-25.7%
Quarter over quarter-0.8%
Top sourceSearch (55.1%)
Traffic source mix
Search
55.1%
Direct
36.9%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 7.5K organic clicks / 15.1K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+1,488
Ad budget per month
$84.9K
Average search rank
44.8

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

12.1K

12-mo growth

—

Monthly growth

+3.3%

Marketing team size

Shows saved marketing team size.

48
2% of the company • 22 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 48.

Funding

Shows saved funding data.

Last raise
Private Equity
9 years ago
Funding details
Amount raised
—
Last round
Private Equity
Last fundraise
9 years ago

News

Shows saved company news.

ComForCare Brings Federally Funded Dementia Respite Care to Families Through GUIDE Program
Sep 24, 2025 • Franchising.com
ComForCare Brings Federally Funded Dementia Respite Care to Families Through GUIDE Program
Sep 24, 2025 • PR Newswire
Small Business Owners Push for Stronger Oversight of Unregulated Caregivers on Web Platforms
Apr 21, 2025 • Newswire
5%
Paid referral
1.6%
Social
1.3%