Company overview

Chicory is the leading contextual advertising platform for CPG & grocery. We specialize in reaching consumers in active mindsets and marketing moments that matter. By combining engaging media with contextually relevant, brand-safe content, we help brands and retailers connect with consumers in intentional moments—whether they’re discovering new recipes, planning meals, or building grocery lists.From curiosity to consideration and conversion, Chicory enables brands to show up at critical points in the buying journey and delivers full-funnel results. Our platform reaches 123 million unique shoppers each month across a network of 5,200+ food-related publishers, including The Kitchn, Food Network, and MyFitnessPal, and powers 70+ leading retailers through direct integrations and strategic retail media partnerships.
Founded in 2014
New York, New York, USA
160 employees (21 in marketing)

Salaries

Typical salary range

$60,000 – $70,000

/ yr

Help build salary transparency at Chicory

Share your compensation anonymously to see full data.

Contribute

People

Headcount trend

Company growth over the last 12 months

Headcount -1.8% year over year

Funding

Total funding

$2.5M

Last raise

Private Equity, 2 years ago

Funding history

Sep 2024

Private Equity Round Chicory

Jan 2017

Convertible Note Chicory · $1.3M

Jan 2015

Seed Round Chicory · $1.2M

Jun 2014

Seed Round Chicory · $40K

Audience

Monthly website visitors
9.5K
Month over month+19.3%
Quarter over quarter+9.6%
Top sourceDirect (46.1%)
Ad budget per month$0.0
Average search rank45.6
Traffic source mix
Direct
46.1%
Search
34.8%
Social
12%
Referral
5.9%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

7.1K

12-mo growth

+7.8%

Monthly growth

+1.2%

News

Links