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Alfred Music

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Country
🇺🇸US🇬🇧UK

Open positions1 open marketing positions

Alfred Music logo

Senior Growth Marketing Specialist - Alfred Music

Alfred Music

Louisville, CO (Remote)

$69K/yr - $114K/yrIn-houseFull-timeSenior level3+ years exp.
1 month ago

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Company overview

We help the world experience the joy of making music! Alfred Music’s passion is supporting music education with a focus on quality methods, performance music, and reference materials for teachers, students, and professionals. Our products span every musical instrument, style, and difficulty level.Since 1922, Alfred Music has been a world leader in music education, helping over 10 million individuals learn, teach, and play music through our pedagogically sound products. We currently have over 150,000 active titles and represent a wide range of well-known publications—from methods like Alfred’s Basic Piano Library and Suzuki; to artists like Led Zeppelin, The Rolling Stones, and The Who; and to brands like Harry Potter, Lord of the Rings, The Wizard of Oz, Rolling Stone magazine, and Billboard. Alfred Music’s home office is located in Los Angeles, CA with additional offices located around the world.Alfred Music is part of the Peaksware portfolio of brands. Peaksware has been featured in BuiltInColorado’s Top 100 Companies list since 2017, and our brands have been recognized in Outside Magazine’s “Best Places to Work” multiple years in a row. Peaksware has also been honored as a part of Mogul’s “Top 1,000 Companies for Millenial Women Worldwide.” We are proud of our company culture and of consistently being recognized, both locally and nationally, as a top workplace.We would love to have you join our passionate team!https://www.alfred.com/careers/
Founded in 1922
Louisville, Colorado, USA
147 employees (78 in marketing)
www.alfred.com

People

Founders

Charles Alfred
President
LinkedIn

Marketing leadership

Fred Flowerday
Fred Flowerday
VP of Creative Content & Strategy
LinkedIn

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$20M

Last raise

$20M

Debt Financing, 12 years ago

Funding history

Mar 2014

Debt Financing Alfred Music · $20M

Audience

Monthly website visitors
651.2K
Month over month-6.6%
Quarter over quarter+7%
Top sourceSearch (57.5%)
Ad budget per month$0.0
Average search rank43.9
Traffic source mix
Search
57.5%
Direct
35.5%

News

Peaksware Careers, Perks + Culture
May 15, 2025 • Built In
Julie Andrews & Richie Sambora Among Supporters of Kids Music Day
Sep 25, 2018 • PRNewswire
Celebrities & Music Brands Show Support for 3rd Annual "Kids Music Day" October 5th
Sep 13, 2018 • PRNewswire

Links

www.alfred.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount -3.9% year over year
Referral
4.1%
Social
2.3%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

8K

12-mo growth

—

Monthly growth

+1%

Salaries

Typical salary range

$68,550 – $114,250

/ yr

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Alfred Music insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1922
Headquarters
Louisville, Colorado
Employees
51-200
Flat last 12mo
Marketing team
78
53% of company
4 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 3.9%
LinkedIn headcount is mostly flat at 3.9% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Medium risk
Series B–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2023-02-27 -> 2026-01-26
Headcount (12 months)
-3.9%
Last funding round
146 months ago
Negative news (120 days)
0
Risk score3/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
651.2K
Month over month-6.6%
Quarter over quarter+7%
Top sourceSearch (57.5%)
Traffic source mix
Search
57.5%
Direct
35.5%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 156.8K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+24,392
Ad budget per month
$0.0
Average search rank
43.9

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

8K

12-mo growth

—

Monthly growth

+1%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown
We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low
Marketing leadership appears more mid-level today. Typical leader time at company: 10 years.

Founder or CEO

Saved founder and CEO profiles.

Charles Alfred
President

Visible marketing levels

Shows title levels we can see from saved marketing people.

This is a simple level map from saved marketing job titles. It is not the full team map.
Top visible leader
Mallory Byers
Product Marketing Manager
Visible levels
Manager / Lead
3 people
Mallory ByersChelsey UrdahlChase Banks
IC
1 person
Noah Kilshaw
How much data
4 saved people matched. Missing from saved list: 74.
How sure we are
We found a usable ladder, but it is still based on saved titles only.

Marketing team size

Shows saved marketing team size.

78
53% of the company • 4 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 78.

Funding

Shows saved funding data.

Total funding
$20M
Last raise
Debt Financing
12 years ago
Funding details
Amount raised
$20M
Last round
Debt Financing
Last fundraise
12 years ago

News

Shows saved company news.

Peaksware Careers, Perks + Culture
May 15, 2025 • Built In
Julie Andrews & Richie Sambora Among Supporters of Kids Music Day
Sep 25, 2018 • PRNewswire
Celebrities & Music Brands Show Support for 3rd Annual "Kids Music Day" October 5th
Sep 13, 2018 • PRNewswire

Marketing leadership

Shows saved marketing leaders.

Fred Flowerday
Fred Flowerday
VP of Creative Content & Strategy

Team background and peers

Shows past companies, experience, and people you may work with.

Average years of experience
—
We have some useful background data, but the sample is still small.
Role level mix
Manager / Lead3
IC1
Experience mix
No experience mix yet.
Top past employers
deep root records
other
2 people
sharpnet solutions
other
2 people
the green vibes project
other
2 people
alfred music
other
4.1%
Social
2.3%
Paid referral
0.4%
1 people
autotune
other
1 people
banks media group
other
1 people
Top schools
florida state university3
drexel university s westphal college of media arts design1
university of northern colorado1
university of south carolina columbia1
People you may work with
Noah Kilshaw
Noah Kilshaw
Growth Marketing Specialist
Chelsey Urdahl
Chelsey Urdahl
Product Marketing Manager
Chase Banks
Chase Banks
Senior Product Marketing Manager
Mallory Byers
Mallory Byers
Product Marketing Manager