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Aday

Brand

3.2
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
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Open positions2 open marketing positions

Aday logo

E-commerce Manager

Aday

New York City, NY (Remote)

$80K/yr - $120K/yrIn-houseFull-timeMid level2+ years exp.
5 days ago
Aday logo

CRM / Retention Manager (Email & SMS)

Aday

New York, USA (Remote)

In-houseFull-timeMid level3+ years exp.
7 months ago

Company overview

Aday is a direct-to-consumer brand creating capsules wardrobes designed for outfit repeating. Sustainably made with innovative super fabrics to bring joy to your wardrobe. More optimism, more innovation, less "stuff" and better design. Loved around the world. ✨We’re a team of optimists (currently working remotely around the globe) and we’re dedicated to making positive changes in the world around us. We’re also pretty fun (if we do say so ourselves), and we strive to make each day interesting, challenging and rewarding. We’ve raised over $10m in venture capital and were named one of the Most Innovative Companies in the World by Fast Company. You can read more about us in places like Fast Company, Vogue, Refinery29 + Conde Nast Traveler (and many more).www.thisisaday.com
Founded in 2015
London, Kansas, USA
45 employees (11 in marketing)
www.thisisaday.com
56% recommend to a friend
39% positive business outlook

People

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$10.5M

Last raise

$8.5M

Series A, 6 years ago

Funding history

Feb 2020

Series A ADAY · $8.5M

Nov 2017

Seed Round ADAY · $2M

Feb 2015

Seed Round ADAY

Audience

Monthly website visitors
27.8K
Month over month-35.1%
Quarter over quarter-71.7%
Top sourceDirect (54%)
Ad budget per month$203.6
Average search rank41.9
Traffic source mix
Direct
54%
Search
28.3%

News

Hackaday Podcast 243: Supercon, Super Printing, And Super Gyros
Nov 10, 2023 • Hackaday
Hackaday Wants You: Be A Supercon Volunteer
Oct 5, 2022 • Hackaday
The Etymology of ‘Cherry-Pick’
Aug 7, 2020 • Daring Fireball

Links

www.thisisaday.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount 0% year over year
Referral
8.5%
Social
4.6%
Paid referral
4.2%

LinkedIn followers

Follower count and growth

Total followers

4.2K

12-mo growth

+4.4%

Monthly growth

+3.4%

Salaries

Typical salary range

$80,000 – $120,000

/ yr

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Aday insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2015
Headquarters
London, Kansas
Employees
11-50
Flat last 12mo
Marketing team
11
24% of company
4 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series A–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2020-12-28 -> 2026-01-26
Headcount (12 months)
0%
Last funding round
74 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
27.8K
Month over month-35.1%
Quarter over quarter-71.7%
Top sourceDirect (54%)
Traffic source mix
Direct
54%
Search
28.3%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
82 competitor sites
Search traffic: 3.2K organic clicks / 12 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+37
Ad budget per month
$203.6
Average search rank
41.9

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

11
24% of the company • 4 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 11.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.2 / 5
Work-life balance
3.7 / 5
Culture
3.4 / 5
Diversity & inclusion
3.7 / 5
Recommend to a friend
56%
Positive business outlook
39%

Funding

Shows saved funding data.

Total funding
$10.5M
Last raise
Series A
6 years ago
Funding details
Amount raised
$10.5M
Last round
Series A
Last fundraise
6 years ago

News

Shows saved company news.

Hackaday Podcast 243: Supercon, Super Printing, And Super Gyros
Nov 10, 2023 • Hackaday
Hackaday Wants You: Be A Supercon Volunteer
Oct 5, 2022 • Hackaday
The Etymology of ‘Cherry-Pick’
Aug 7, 2020 • Daring Fireball
8.5%
Social
4.6%
Paid referral
4.2%

Total followers

4.2K

12-mo growth

+4.4%

Monthly growth

+3.4%