Company overview

Aday is a direct-to-consumer brand creating capsules wardrobes designed for outfit repeating. Sustainably made with innovative super fabrics to bring joy to your wardrobe. More optimism, more innovation, less "stuff" and better design. Loved around the world. ✨We’re a team of optimists (currently working remotely around the globe) and we’re dedicated to making positive changes in the world around us. We’re also pretty fun (if we do say so ourselves), and we strive to make each day interesting, challenging and rewarding. We’ve raised over $10m in venture capital and were named one of the Most Innovative Companies in the World by Fast Company. You can read more about us in places like Fast Company, Vogue, Refinery29 + Conde Nast Traveler (and many more).www.thisisaday.com
Founded in 2015
London, Kansas, USA
45 employees (11 in marketing)
56% recommend to a friend
39% positive business outlook

Salaries

Typical salary range

$80,000 – $120,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount 0% year over year

Funding

Total funding

$10.5M

Last raise

$8.5M

Series A, 6 years ago

Funding history

Feb 2020

Series A ADAY · $8.5M

Nov 2017

Seed Round ADAY · $2M

Feb 2015

Seed Round ADAY

Audience

Monthly website visitors
27.8K
Month over month-35.1%
Quarter over quarter-71.7%
Top sourceDirect (54%)
Ad budget per month$203.6
Average search rank41.9
Traffic source mix
Direct
54%
Search
28.3%
Referral
8.5%
Social
4.6%
Paid referral
4.2%

LinkedIn followers

Follower count and growth

Total followers

4.2K

12-mo growth

+4.4%

Monthly growth

+3.4%

News

Links