Responsibilities
Working with the Senior Executive or Account Manager to identify new opportunities for campaigns.
Assisting in the creation of monthly client reviews - providing insights on campaign performance.
Demonstrating confidence and clarity in communicating with the team, clients and media owners
Developing knowledge and understanding of other EssenceMediacom departments/services
Maintaining strong working relationships with other relevant EssenceMediacom departments
Identify new initiatives and opportunities on client accounts, for example, the testing of new platforms or new technologies for campaign improvements
Improve knowledge of client business to ensure greater appreciation of delivery in the overall mix
Keep abreast of any developments in the Paid Social market
Gain and develop experience in other media, such as wider biddable media
Foster relationships with Facebook third-party technology partners
Foster relationships with media owners including Facebook, Instagram, X, and LinkedIn
Learn the basics of client account servicing and best practices in managing results to meet client KPIs
Take commercial responsibility for campaign budgetary management including bookings and billing
Be responsible for requesting and chasing PO’s.
Organise budget caps to ensure agreed budgets are not exceeded.
Ensure all media spends are entered onto booking systems in a timely fashion.
Be responsible for the technical set up of Paid Social campaigns with tracking systems as required
Be responsible for implementing campaigns into Paid Social providers and/ or technology interfaces for buying
Take ownership of small account/campaign to demonstrate an understanding of how a Paid Social account/campaign evolves over time.
Be responsible for accurate daily, weekly and monthly reporting and commentary.