YouTube Entertainment Channel Lead
London, UK (On-site)
Posted 1 day ago
Job Summary
Own the end-to-end YouTube audience strategy and community growth, shaping the channel voice, publishing cadence, and engagement programs across YouTube and companion social platforms.
Job Description
Responsibilities
- Lead audience and community management, creating a distinctive and engaging channel voice.
- Manage weekly publishing schedules across YouTube, including long-form content, Shorts and supporting social posts.
- Drive community engagement through comments, polls, posts, live chats and other YouTube tools.
- Develop initiatives that increase audience loyalty, repeat viewing and deeper engagement.
- Collaborate with editorial teams to identify audience interests, conversations and emerging trends.
- Optimise content using YouTube best practices, including titles, descriptions, tags, thumbnails, testing and publishing strategies.
- Monitor community health and performance, maintain workflows and reporting, and support audience growth across YouTube, TikTok and Instagram.
Requirements
- Significant experience building and growing online communities within entertainment, youth, creator or social-first brands.
- Proven success engaging 16-34-year-old audiences across YouTube and other social platforms.
- Strong knowledge of YouTube community features, audience engagement strategies and platform analytics.
- Experience publishing and managing content across YouTube and at least one other major social platform.
- Skilled in using audience data and insights to inform content and community strategies.
- Strong organisational and editorial skills, with experience managing complex publishing schedules and maintaining audience tone and voice.
- Excellent communication and stakeholder management skills, with the ability to identify emerging trends and collaborate across editorial, production, creative and social teams.
Preferred
- Experience launching or growing a YouTube channel.
- Experience working with creator, entertainment or talent-led content.
- Basic editing and asset creation skills using tools such as Canva, Photoshop, CapCut or Premiere Pro.
- Understanding of public service media and reaching young audiences through digital platforms.
BBC
The BBC is the world’s leading public service broadcaster.We’re impartial and independent, and every day we create distinctive, world-class programmes and content which inform, educate and entertain millions of people in the UK and around the world.
Salaries
Posted range
£42K/yr – £52K/yr
Taken straight from the job posting.
Marketing Team
Funding
Funding History
- Mar 2018Series Unknown • $13.9M
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