Responsibilities

• Trade Strategy & Communications: Create and deliver the Wholesale & Foodservice Trade Communications Strategy, ensuring clear, relevant, and commercially focused messaging tailored to operators, wholesalers, and foodservice partners.
• Translate brand and category strategies into effective trade-facing communications that drive awareness, ranging, distribution, and usage.
• Develop and deliver a Trade Advertising Strategy across wholesale and foodservice media channels (online, print, and digital).
• Track and report on all activity versus KPIs.
• Budget Ownership & Investment: Own and manage the Trade Marketing budget for the wholesale foodservice channel.
• Ensure trade investment is prioritised against key customers, categories, and growth opportunities.
• Monitors spend, evaluate ROI, and optimise activity based on performance and commercial impact.
• Trade Website & Digital Platforms: Own and manage the Trade Website, ensuring it meets the needs of wholesale and foodservice customers with relevant content, tools, and promotional assets.
• Work cross-functionally to continuously improve the platform, driving engagement and supporting sales conversion.
• CRM & Customer Engagement: Own and manage the Trade CRM system, maintaining high-quality data across wholesale and foodservice customers.
• Deliver targeted, segmented CRM communications to support promotions, launches, events, and customer engagement programmes.
• Use CRM insights to improve campaign effectiveness and customer understanding.
• Use the CRM system to support Business Development Managers in their new and warm leads and ongoing relationship management.
• Wholesale & Foodservice Events: Own and deliver the Wholesale and Foodservice Events Strategy, including trade shows, exhibitions, supplier days, and customer showcases.
• Lead end-to-end planning, execution, and post-event evaluation to maximise lead generation, customer engagement, and brand visibility.
• Maximise events to build the CRM system.
• Cross-Functional Collaboration: Work closely with stakeholders including National Account Managers, Business Development Managers and Brand Managers across the business to align with customer, brand and commercial priorities.
• Act as the trade marketing expert for wholesale and foodservice channels, sharing insights and best practice.

Requirements

• Trade marketing strategy development
• Experience of sectors including Education, Healthcare, Quick Service Restaurants, Coffee Shops, Accommodation, Leisure and Travel
• Digital marketing
• Creative development
• Email marketing
• Event management
• Agency briefing and management
• CRM strategy and management
• KPI management
• Budget management and ROI analysis

Benefits

• Competitive holiday allowance
• non-contributory pension scheme
• life cover
• healthcare cash back plan
• cycle to work scheme
• subsidised Yeo Valley products and services
• preferential rates with our partners