VP, Marketing & PR - EMEAI

London, UK (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the regional brand engine for EMEAI by translating global strategy into local growth and brand equity, balancing cross-functional priorities with a consumer-first approach.

  • Brand ownership: connect global ambition to local market tactics across media, storytelling and personalization.
  • People and partnerships: build a diverse, high-performing team and align regional partners to drive cross-region execution.
  • Delivery and governance: maintain an enterprise mindset with clear accountability and frequent communication of strategy to the region.

Job Description

Responsibilities

  • Activate the vision by setting a bold, consumer-first strategy for Coach marketing in EMEAI, translating global priorities into regional actions that fuel growth and elevate the brand. Bring clarity and alignment across a complex matrix of global, regional, and functional stakeholders.
  • Build the brand through breakthrough, data-driven marketing that drives acquisition, retention, and engagement across retail, outlet, digital, and wholesale. Champion a regional strategy that reinforces global brand equity while remaining attuned to local nuance.
  • Inspire and develop a high-performing, diverse team by fostering an environment of innovation, accountability, and continuous growth. Coach and stretch talent while building a culture of brand pride and agility.
  • Expand the reach by forming strong partnerships across regions and functions, anticipating cultural and consumer shifts, and unlocking opportunities through collaboration. Act as a connector between global brand ambition and local market execution.
  • Lead with courage by championing new approaches in media, personalization, and storytelling. Push creative boundaries while navigating ambiguity and organizational complexity.
  • Own your impact by showing up with consistency, integrity, and ownership. Set a high bar for collaboration and deliver results with clear accountability. Be a visible and trusted leader across the EMEAI region and within the global Coach network.
  • Deliver the company strategy in region with the regional consumer in mind, and communicate it frequently so all employees have clear expectations
  • Make bold decisions grounded in customer truth and commercial savvy
  • Prioritize people, developing others and modeling inclusive leadership
  • Operate with an enterprise mindset, collaborating across brands, regions, and functions
Tapestry logo

Tapestry

Our global house of brands unites the magic of Coach and Kate Spade New York. By intertwining different people and ideas, we push ourselves in our work and expand the bounds of possibility. Learn about our iconic brands: tapestry.com/our-brandsWe’ve grown by finding people dedicated to the dream all over the world. We hold ourselves to high standards in every material and process, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we bring together magic and logic in our craft. Find out about our people and employer priorities: tapestry.com/responsibility/our-peopleThe result is that we stand taller together, elevating the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible. See our values and commitments to support our people, communities and planet: tapestry.com/responsibility__Please Be Advised - Recruitment Scams: Tapestry and its brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. If you find a job posting on a third-party job site, such as LinkedIn, please know that a legitimate posting will direct you to our careers site to apply. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or phone call, with a Recruiter and/or company employee(s). Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, please visit the Federal Trade Commission website: https://www.consumer.ftc.gov/articles/0243-job-scams

Founded in 1941
New York, New York, USA
19K employees (1,481 in marketing)