Viral Marketing Assistant

London, UK (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Own the viral campaigns engine by coordinating creators, artists, and teams to turn real-time moments into scalable, measurable activations.

  • Viral Campaigns: support day-to-day delivery and creator-led programs from research through budgeting.
  • Creator & burner network: manage burner/fan accounts and grow micro-creator collaborations to widen reach.
  • Monitoring & signals: track performance, spot trends, and surface early signals to spark new moments.

Job Description

  • Work with viral marketing managers to support on day to day delivery of viral marketing campaigns across artists
  • Support with creator campaigns (research, casting, outreach, budgeting)
  • Manage burner and fan accounts (content ideation, editing, posting, community management)
  • Assist in maintaining and growing the label’s burner network.
  • Help build the label’s micro-creator network.
  • Support in tracking campaign performance for reporting.
  • Research new trends, platform shifts, and viral formats, bringing fresh ideas to the team.Stay close to fan culture, flagging early signals that could spark viral moments.
  • Coordinate with artists, managers and internal teams as needed (scheduling meetings, brainstorms etc.)
  • Support with campaign admin (POs, budget tracking, whitelisting, takedowns etc.)
Warner Music Group logo

Warner Music Group

3.7 Glassdoor

Warner Music Group (WMG) brings together artists, songwriters, entrepreneurs, and technology that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as 10K Projects, 300 Entertainment, Asylum, Atlantic, Big Beat, EastWest, Elektra, Erato, First Night, Fueled By Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over one million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX.

Founded in 1958
New York, New York, USA
6K employees (2,411 in marketing)
65% recommend to a friend
46% CEO approval

Traffic Signals

Monthly Visitors
422.8K
Traffic Source Mix
Search
45.5%
Direct
43.5%
Referral
7.8%
Social
2.4%
Paid
0.5%

Headcount Trend

Current headcount: ~6K

Marketing Team

Marketing Team Size
799 (13% of company)
Median Career Experience
12 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.7M
Last Raise
$1.7M
Post IPO Debt, 4 years ago

Funding History

  • Oct 2021
    Post IPO Debt • $1.7M
  • Jun 2020
    Post IPO Equity

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