Responsibilities

• Cut direct-response video ads for Meta. Short-form, hook-led, built to convert rather than to win awards.
• Turn briefs around fast. Speed is a real advantage here, not a compromise.
• Use AI as a production multiplier — generation, upscaling, voice, variation testing. We use it heavily and expect you to.
• Learn to read performance on your own work. Hook rate, hold rate, CTR. We'll teach you what to look for.
• Writing the briefs yourself rather than just executing them.
• Coordinating our wider editor pool and running weekly post-production training.
• High responsibility, clear accountability, real upside earned through output. Structured sprints, clear briefs, measurable outcomes. AI is integrated across the workflow and you use it as leverage, not get replaced by it.

Requirements

• Experience editing paid social ad creative, or strong organic short-form content
• A feel for what makes someone watch to the end
• Fluency with AI tools in your workflow, and a view on which ones are worth using
• Solid written English. You'll be writing copy eventually, and we'll teach you how to make it convert
• Fast and reliable, without the quality dropping
• High ownership, low ego, entrepreneurial wiring — an operator, not a passenger

Preferred

• Nice to have: freelance experience juggling multiple clients and unclear briefs, work across different niches, static as well as video, or having briefed other editors.

Benefits

• Cutting-edge AI tools and internal systems
• mentorship from operators who've scaled
• a participation pathway for top performers
• a genuine route from editor into creative strategy
• In-office, Birmingham.