Responsibilities

• Deliver the end-to-end product marketing process on-time, on-budget, and on-spec, including the marketing plan, the business plan, and the detailed project plan
• Coordinate closely with internal stakeholders and subject matter experts (Business Development, Portfolio Management, Legal and Compliance, Operations, Technology) to help drive the project plan
• Lead regular meetings, including scheduling, summaries, and action items and the associated follow-up
• Follow through post-launch to collect data, refine processes and products, and communicate findings
• Develop strategy for project positioning by working closely with investment team, marketing, and product managers
• Contribute to marketing plans and materials in support of new product development or major product changes, including: messaging document, thought leadership, presentations, brochures, website and social content, etc
• “Connect the dots” across known and unknown contributors and variables and identify and incorporate news information
• Ensure a high level of communication around investment product development and changes to existing funds and platforms; proactively manage active dialogue.
• Serve as a point of contact for internal stakeholders and subject matter for all product marketing matters
• Remain up to date on the market and competitive landscape, and Hamilton Lane’s competitive positioning, pricing, strategy, unique selling proposition, etc.

Requirements

• 8-12+ years in a marketing, consulting, or a strategy-related role in Financial Services
• Undergraduate degree is required; MBA and/or other advanced degree is helpful
• Well-versed in private equity businesses, portfolio management process, private market players (GPs, LPs, investment firms, platforms), Fundraising and Marketing Client Engagement practices and processes
• Proven track record and passion for creating compelling Go-to-Market product strategies and marketing materials that align with market needs
• Solutions-driven self-starter with the ability to manage multiple initiatives simultaneously and work well under pressure and with tight deadlines
• Polished and diplomatic executive presence, experience delivering complex projects with flawless execution and strong results
• Experience with market research, specifically marketing sizing, competitor analysis, future trend analysis
• Strong analytical skillset with high level of intellectual curiosity to drive differentiated insights
• Comfortable with, and an advocate for, ongoing change with the ability to drive structure while also pivoting quickly based on changing business demands or environments
• Able to quickly build trust and credibility within a non-hierarchical, matrixed and driven organization.

Benefits

• Enhancing Your Physical and Emotional Health: healthcare coverage, mental health resources, health & fitness reimbursement program, Wellness Rewards Program
• Developing Your Career: tuition and certification reimbursement programs, continual education and development trainings
• Supporting Your Family & Community: paid time off to volunteer, adoption reimbursement, paid time off for new parents and newlyweds, travel support for nursing parents
• Safeguarding Your Financial Wellbeing: retirement programs, employee stock purchasing plan
• Comprehensive benefits package includes: Medical, Prescription, Dental, Paid Time Off, 401k plan, Life and Disability Insurances, Tuition Reimbursement, Employee Stock Purchase Program, Health Club Reimbursement and Flexible Spending Accounts