Responsibilities

• Local deployment of regionally created BTL Adult and Preschool campaigns ensuring they are fit for purpose and implemented through the line
• Set the strategic trade marketing direction and planning for the eCommerce channel to achieve maximum brand and commercial impact
• Act as a mentor to the Assistant Trade Marketing Managers to ensure they have the required toolkits to deliver campaign excellence (to upskill in eCommerce planning, executions, and innovations)
• Responsibility for planning and designing the retail media strategy for trade marketing and supporting the team to implement the plans set
• Management of a £2m+ budget, driving effective spend across themes/ customers to achieve key marketing objectives ensuring a strong return on investment
• Evaluation of key BTL campaign executions to ensure a continuous improvement approach that has a strong commercial impact
• Pulling ‘through the line’ brand and themed campaigns, crafting impactful, engaging and conversion driving retail executions

Requirements

• Direct commercial experience in a trade marketing role (preferably for a high impact consumer goods company) delivering into major UK retailers
• A thorough understanding of the eCommerce retail landscape and the strategic impact of all trade marketing activities
• Extensive experience planning and implementing trade marketing campaigns (both offline and online) for third-party retailers
• Ability to lead, drive and deliver on multiple campaigns and activities at the same time
• A proactive approach and proven track record to adapt to an evolving and dynamic environment
• Detailed analytical and budget responsibility experience
• Proficiency in English both written and spoken
• A collaborative approach with an ability to work with a wide range of partners & agencies
• Thrives and contributes best to a team setting

Benefits

• Family Care Leave – enhanced paid leave options
• Insurances – life and disability insurance
• Wellness – Headspace App and wellbeing initiatives
• Colleague Discount
• Bonus – bonus scheme
• Workplace flexibility – hybrid work policy with three days in office