TikTok Shop Account and Growth Manager | Wavegen Marketing

UK (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 weeks ago

Job Summary

Own and optimize TikTok Shop campaigns end-to-end for multiple brands, driving GMV with live stream strategy, content planning, affiliate and product management, and strong client relationships.

Own end-to-end TikTok Shop growth across multiple accounts
Lead live streams, content strategy, and campaign execution to maximize GMV
Maintain client relationships and drive profitable performance

Job Description

Responsibilities

GMV Max Campaign Management - running, optimising and scaling paid campaigns through TikTok Shop Seller Centre to drive profitable growth
Account P&L Ownership - ensuring accounts are growing in GMV while remaining profitable for clients
Live Stream Strategy and Analysis - building live strategies, managing streamers, and reviewing performance to improve every session
Main Page Content Strategy - working with creators to plan short-form content that actually converts
Affiliate Strategy - working alongside our dedicated Affiliate Manager to shape creator strategy and drive consistent volume across your accounts
Product and Listing Management - adding products, optimising listings, and keeping accounts sharp in Seller Centre
Campaign and Promotional Setup - registering campaigns and managing TikTok Shop promotions and tentpole moments
Client Relationship Management - being the trusted point of contact for brand owners and building genuine long-term relationships

Requirements

You have managed TikTok Shop accounts at an agency and know the platform well
You are an ex-TikTok employee with strong platform knowledge
You have scaled a TikTok Shop brand yourself and understand what actually drives results
Results focused. You care about GMV, not just activity.
Creative. You can identify a viral angle, a strong hook, or a campaign idea that others might miss.
Commercially aware. You understand margins, client expectations, and what good performance looks like.
A strong communicator. You are straight with clients and build trust through honesty.
Based in or near London (Surrey or Sussex) with willingness to travel for TikTok events and client meetings.
Happy to work independently and take ownership from day one.
Hands-on TikTok Shop experience is essential for this role.

Benefits

25 Days Holiday plus Bank Holidays
Performance bonus from day one
A dedicated VA to support your workload from the start
A specialist Affiliate Manager handling all creator relationships so you can focus on growth
Access to some genuinely exciting influencer-owned brands
A real seat at the table as an early team member
A fast learning environment where you will develop quickly
Bonus leave for life moments
Fully remote with core hours
A clear path to Head of TikTok Shop as the business grows

wavegen

TikTok Shop is not social media. It's a commerce engine, and most brands are running it like a content channel.wavegen is the operator-led TikTok Shop growth agency. Before we managed anyone else's brand, we built and scaled our own on the platform, through its earliest days in the UK. That experience shapes everything: we know the margins, the stock pressure and the platform quirks because we've lived them with our own money on the line.We don't chase viral moments. Virality is luck; growth is a system. We build the machine: affiliate ecosystems, content engines, live commerce and paid traffic working together to turn attention into predictable, profitable revenue. Our model takes upside on the GMV we generate, so we only win when you do.We work with UK consumer brands in beauty, wellness, food and drink, fashion and CPG that are ready to make TikTok Shop a serious revenue channel.Brands: hello@wavegenmarketing.comCreators: wavegen creators is our TikTok Shop affiliate community, where we recruit, train and back the UK's sharpest sellers.

Founded in 2024

2 employees

wavegenmarketing.com