wavegen

TikTok Shop is not social media. It's a commerce engine, and most brands are running it like a content channel.wavegen is the operator-led TikTok Shop growth agency. Before we managed anyone else's brand, we built and scaled our own on the platform, through its earliest days in the UK. That experience shapes everything: we know the margins, the stock pressure and the platform quirks because we've lived them with our own money on the line.We don't chase viral moments. Virality is luck; growth is a system. We build the machine: affiliate ecosystems, content engines, live commerce and paid traffic working together to turn attention into predictable, profitable revenue. Our model takes upside on the GMV we generate, so we only win when you do.We work with UK consumer brands in beauty, wellness, food and drink, fashion and CPG that are ready to make TikTok Shop a serious revenue channel.Brands: hello@wavegenmarketing.comCreators: wavegen creators is our TikTok Shop affiliate community, where we recruit, train and back the UK's sharpest sellers.