Responsibilities

• Recruit, onboard, and manage TikTok creators via the TikTok Affiliate Program.
• Monitor affiliate performance, provide product knowledge and drive creator engagement.
• Ensure daily/weekly product seeding to top performers
• Support wider team with LullaBellz Professional Affiliate programme
• Analyse which products are converting best on TikTok Shop.
• Work with the wider team to develop product bundles and promotional offers.
• Regularly optimise product listings, titles, and thumbnails to maximise conversion.
• Track and report on conversion rates from affiliate content and social DMs.
• Use TikTok Analytics, Shop Dashboard, and UTM tracking to attribute revenue.
• Produce weekly reports with actionable insights and recommendations.

Requirements

• Experience managing affiliate or influencer marketing programmes, ideally within TikTok Shop.
• Strong understanding of TikTok trends, creators, and social commerce.
• Excellent communication and relationship building skills
• Experience using TikTok Shop, TikTok Analytics, Cruva or similar affiliate management platforms experience.
• Highly organised with strong attention to detail and the ability to manage multiple priorities.
• Commercial mindset with the ability to interpret data and turn insights into action.

Preferred

• Experience within eCommerce or D2C brands is desirable

Benefits

• Competitive salary of £27,000–£30,000 DEO
• Hybrid working (3 days in our Manchester office, 2 days from home)
• Staff discount across our products
• Birthday Day off
• Opportunity to work for one of the UK's leading hair and beauty brands
• Career development within a fast-growing e-commerce business
• A collaborative, creative and social-first working environment
• Team events, perks and wellbeing initiatives