SVP of Marketing

UK (Remote)

£165K/yr – £300K/yrSenior Level15+ years expFull time

Posted 1 day ago

Job Summary

Senior marketing leader will own the global B2B SaaS demand engine across self-serve and sales-assisted growth, scale the marketing organization, and partner with Sales, Product and Data to drive ICP, positioning, and ROI through multichannel programs.

Job Description

Requirements

  • Extensive senior marketing leadership experience within B2B SaaS
  • Approximately 15–20 years of marketing experience, with substantial time spent in SaaS
  • Experience leading marketing at significant scale
  • A track record of managing large marketing organisations, budgets and acquisition programmes
  • Deep experience in self-serve or product-led SaaS customer acquisition
  • Strong experience with sales-assisted B2B SaaS targeting SMB and mid-market customers
  • Proven success building and scaling B2B demand generation
  • Strong understanding of lead generation, scoring, routing and pipeline creation
  • Deep digital acquisition experience across multiple paid and organic channels
  • Experience optimising significant marketing investment against CAC, LTV and ROI

Preferred

  • Experience marketing to SMBs – particularly micro and small businesses – would be highly relevant.
  • Previous experience in document technology, productivity software, workflow automation, e-signature, business software or adjacent SaaS categories would also be valuable, but isn’t essential.

Benefits

  • £165,000–£300,000 salary range, with flexibility for exceptional candidates
  • Stock options
  • Fully remote working
  • Leadership of the entire marketing organisation
  • More than $50M in marketing investment to optimise and scale
  • Significant influence over company-wide growth strategy
  • Ownership across multiple SaaS products and business units
  • Opportunity to shape an AI-first approach to marketing
  • Work across both self-serve and sales-assisted growth models
  • Direct partnership with senior business, Sales, Product, Engineering and Data leaders
Via logo

Via

4.0 Glassdoor

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.Via’s platform has pioneered microtransit — a new mode of mass transit — and today offers a comprehensive, end-to-end public transit solution that helps our customers design, operate, and optimize their transit systems using software, services, and billions of proprietary real-world trip data points. The result: lower costs, equitable access, and better passenger experiences.

Founded in 2012
New York, New York, USA
1.8K employees (121 in marketing)
74% recommend to a friend
81% CEO approval

Salaries

Posted range

£165K/yr – £300K/yr

Taken straight from the job posting.

See all Via salaries

Funding

Total Funding
$887.1M
Last Raise
$110M
Series Unknown, 3 years ago

Funding History

  • Feb 2023
    Series Unknown • $110M
  • Nov 2021
    Series G • $130M
  • Mar 2021
    Series Unknown • $60M

Traffic Signals

Monthly Visitors
295K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
37.3%
Direct
49.6%
Referral
9.6%
Social
2.6%
Paid
0.7%

Headcount Trend

Current headcount: ~2K

Recent News

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SVP of Marketing

Via · UK · Remote