Student Email Manager

Responsibilities

• Lead the planning, delivery and optimisation of email communications across the student recruitment journey.
• Manage email campaigns that support prospective students from enquiry through to enrolment, ensuring communications are timely, engaging and data-driven.
• Lead the development of email marketing activity, manage campaign delivery, provide guidance to email officers, and use insight and performance data to continuously improve engagement and conversion.
• Deliver and optimising email communications throughout the student recruitment journey.
• Manage strategic email planning, audience segmentation, automated journeys, campaign delivery, testing and performance analysis across multiple recruitment cycles.
• Work with Recruitment, Admissions, Faculties and Digital teams to improve efficiency through automation and scalable communications.

Requirements

• Educated to degree level and/or with substantial relevant experience in email marketing and campaign management.
• Proficiency in email marketing tool Microsoft Dynamics and experience using CRM platforms and customer journeys or marketing automation.
• Strong collaboration and interpersonal skills, with the ability to build, maintain and manage stakeholder relationships.
• Ability to analyse and interpret data, make informed recommendations, produce reports and monitor progress.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Ability to create engaging and visually appealing email content.
• Excellent written and verbal communication and presentation skills.
• Working knowledge of data protection requirements for email marketing.

Preferred

• Desirable criteria: Experience of email marketing in higher education or student recruitment.
• Experience in line management, providing guidance, support and development, and fostering a collaborative, high-performing team environment.