Strategic Communications Lead (Census 2031)

Responsibilities

• Lead the development and delivery of the strategic communications and marketing delivery model for Scotland’s Census in 2031 and the rehearsal in 2029.
• Lead the development and implementation of the Scotland's Census brand and ensure consistency across all channels, products and partner communications.
• Coordinate and lead day to day communications activity across a range of disciplines to ensure integrated delivery.
• Build and maintain relationships with key stakeholders, including public sector partners, and other census-taking bodies.
• Set clear, measurable communications objectives and lead evaluation efforts.
• Lead a team of communications practitioners and support their professional development.

Requirements

• The role requires demonstrable experience of leading the development and delivery of a large-scale, multi-channel communications or marketing campaign, ideally one requiring audience segmentation to reach a whole population or a similarly broad and diverse audience, and evidence of translating strategic objectives into an operational delivery plan across multiple communications disciplines.
• Evidence is also required of building and leading productive working relationships with partner organisations, including working across organisational boundaries in areas such as central or local government, arm's-length bodies or delivery partners, and of influencing and securing buy-in for communications strategy from senior stakeholders, including at board or director level.
• Leadership - Level 4
• Making effective decisions – Level 4
• Delivering at pace – Level 4

Benefits

• We offer a supportive and inclusive working environment along with a wide range of employee benefits.