Senior CRM Manager - Advocacy
Wise
London, UK (On-site)
£62K/yr - £85K/yrIn-houseFull-timeSenior level5+ years exp.
5 days ago
Sr. Product Marketing Manager, Customer Advocacy – London
London, UK (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
Job Summary
Own Datasite's voice of the customer program and lead the customer advisory council, turning customer insights into product, marketing, and GTM decisions.
- Define and govern the voice of the customer program with actionable reporting.
- Lead in-person and virtual Customer Advisory Council sessions with leadership.
- Build a rigorous customer research engine to inform positioning, roadmap, and messaging.
Job Description
Responsibilities
- Voice of the customer: Design and own Datasite’s voice of the customer program (methodology, cadence, and governance) to create a regular drumbeat of customer listening from opportunity creation through repeat purchase. Build reporting that makes customer sentiment visible and actionable, including signals that surface advocates and flag customer risk. Implement social listening practices to monitor brand conversations, emerging customer themes, and competitive signals across digital channels.
- Customer advisory council: Own Datasite’s Customer Advisory council from end to end. Lead in-person and virtual sessions driving structured dialogue between strategic customers and Datasite leadership. Synthesize feedback into clear recommendations that inform product, marketing, and go-to-market decisions
- Customer stories: Build a world-class library of customer stories. Work across marketing teams to get them seen, used, and working hard at every stage of the buyer journey. Create enablement assets like one-page case studies, slides, and talk tracks to for sales teams to use as success stories.
- Customer research: Be Datasite’s in-house customer intelligence engine — conducting rigorous research that informs positioning, product roadmap, messaging, and go-to-market strategy. Design and run qualitative and quantitative customer research: interviews, surveys, win/loss analysis, and persona validation. Build feedback loops with sales and customer success to keep Datasite’s customer intelligence current.
Requirements
- 5–10 years of experience in product marketing, customer marketing, or a closely related field — ideally in B2B SaaS or enterprise technology.
- Proven track record building or managing customer advocacy programs, customer advisory boards, or voice of customer initiatives.
- Experience conducting qualitative and quantitative customer research and translating findings into clear strategic recommendations.
- Excellent relationship-building skills — you’re as comfortable in a room with a C-suite customer as you are partnering with internal teams.
- Experience with social listening tools and third party review sites to turn online conversations into actionable insight.
- Strong project management chops — you can run multiple programs simultaneously without dropping the ball.
- Bachelors degree required
Preferred
- post-graduate degree a bonus.
Datasite
We empower dealmakers around the world with the tools they need to succeed across the entire M&A journey.
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