Sr Product Marketing Manager

Responsibilities

• Reporting to the Head of Marketing, the Senior Product Marketing Manager will own the go-to-market strategy, positioning, messaging, and sales enablement for our portfolio of SaaS and technology solutions.
• This role sits at the intersection of Product, Sales, Technology, Alliances, and Marketing, ensuring that our solutions are effectively brought to market, differentiated from competitors, and aligned to customer needs. The successful candidate will be responsible for driving product adoption, generating demand, accelerating pipeline growth, and supporting revenue generation across both new and existing customers.
• Overview:
• To define, develop, and execute the product marketing and go-to-market strategy across our SaaS and technology solutions.
• The Senior Product Marketing Manager will elevate our value proposition, strengthen our market positioning, and ensure our products are communicated effectively to customers, partners, and prospects. Through compelling messaging, thought leadership, sales enablement, and market insight, the role will drive awareness, demand generation, product adoption, pipeline growth, and revenue performance.
• Product Marketing & Go-to-Market Strategy:
• Own and execute go-to-market strategies for new products, services, and feature releases.
• Define compelling product positioning, messaging, buyer personas, and value propositions that differentiate our solutions in the market.
• Partner with Product Management and technical teams to ensure market requirements and customer insights are reflected in product strategy.
• Develop launch plans that maximise awareness, engagement, adoption, and commercial success.

Requirements

• Significant experience in Product Marketing within a SaaS, software, cloud, managed services, or technology environment.
• Proven success delivering go-to-market strategies that drive market growth, demand generation, and revenue outcomes.
• Experience leading product launches and developing positioning and messaging frameworks.
• Strong sales enablement experience with a track record of supporting commercial success.
• Deep understanding of SaaS business models, customer acquisition, retention, and product adoption strategies.
• Excellent storytelling, communication, copywriting, and presentation skills.
• Ability to translate complex technical solutions into compelling customer-focused value propositions.
• Strong analytical and commercial mindset with the ability to use data and insights to influence decision-making.
• Excellent stakeholder management and influencing skills.
• Strong project management capabilities with the ability to manage multiple priorities simultaneously.

Preferred

• Committed to developing people and building a high-performing team culture.
• Experience marketing SaaS, AI, data, or managed services solutions.
• Experience working with vendor alliance programmes and strategic technology partnerships.